Amazon Series Murumuru Anti Frizz Keratin Shampoo 250ml Sulphate Free All Hair Types

Amazon Series Murumuru Anti Frizz Keratin Shampoo 250ml Sulphate Free All Hair Types

Key Features: - Contains Murumuru butter and keratin to nourish and strengthen hair - Sulphate-free formula gently cleanses and reduces frizz - Suitable for all hair types, including color-treated hair - Leaves hair feeling soft, smooth, and manageable

For whom: - Ideal for those with frizzy or unruly hair - Suitable for individuals looking to maintain healthy, shiny hair - Safe for those with sensitive scalp or skin

Pros: - Nourishing ingredients help to improve hair health - Sulphate-free formula is gentle on the hair and scalp - Helps to reduce frizz and enhance shine

Cons: - Some may find the scent too strong - May not lather as much as other shampoos due to sulphate-free formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin and anti-frizz formula align with current hair care trends	Nielsen
Brand Strength	20	18	Amazon Series known for quality hair care products	Euromonitor
Category Momentum	20	15	Growing demand for sulphate-free shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos	GfK
Competition	10	8	Facing moderate competition from other sulphate-free premium shampoos	IRI
Use-case Advantage	5	5	Suitable for all hair types, addressing a wide consumer base	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sulphate-free shampoo in growing Indian market

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