Adalia Protein Shampoo with Chickpeas Neem Reduces Hair Fall Strengthens Roots Controls Dandruff Paraben Free Sulfate Free Maintains Healthy Scalp For All Hair Types Daily Use 200ml Pack of 1

Adalia Protein Shampoo with Chickpeas Neem Reduces Hair Fall Strengthens Roots Controls Dandruff Paraben Free Sulfate Free Maintains Healthy Scalp For All Hair Types Daily Use 200ml Pack of 1

Key Features: - Contains chickpeas and neem to reduce hair fall and strengthen roots - Controls dandruff for a healthier scalp - Paraben and sulfate free formula - Suitable for all hair types - Comes in a 200ml bottle

For whom: Adalia Protein Shampoo is perfect for anyone looking to improve their hair health and reduce dandruff. It is suitable for all hair types and can be used by both men and women.

Pros: - Effectively reduces hair fall and strengthens roots - Controls dandruff and promotes a healthy scalp - Free from harmful parabens and sulfates - Suitable for all hair types

Cons: - May not lather as much as traditional shampoos - Some users may prefer a different fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with chickpeas and neem addresses key hair concerns	Vogue India
Brand Strength	20	18	Established brand with reputation for quality and innovation	Brand Equity
Category Momentum	20	15	Strong growth in shampoo market, increasing demand for natural ingredients	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium natural shampoos	Retail360
Competition	10	5	Facing competition from established natural haircare brands in the market	Business Standard
Use-case Advantage	5	3	Addresses multiple hair issues in one product, convenient for consumers	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	In a competitive market, Adalia Protein Shampoo stands out with its unique natural formulation and strong brand reputation.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—