Abbott Selsun Anti Dandruff Shampoo Clears Away Dandruff Flakes Relieves from excessive oil Relieves from dandruff Related Itching Pack of 4 120ml

Abbott Selsun Anti Dandruff Shampoo Clears Away Dandruff Flakes Relieves from excessive oil Relieves from dandruff Related Itching Pack of 4 120ml

Key Features: - Formulated to clear away dandruff flakes. - Helps relieve excessive oil on the scalp. - Soothes itching associated with dandruff. - Comes in a pack of 4 bottles, each containing 120ml of shampoo.

For whom: - Ideal for individuals suffering from dandruff and scalp itching. - Suitable for all hair types.

Pros: - Effectively clears away dandruff flakes. - Provides relief from itching and excessive oil. - Convenient pack of 4 bottles for ongoing treatment.

Cons: - May not work for severe cases of dandruff. - Some users may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers effective dandruff-clearing and itch relief properties.	IndiaRetailing
Brand Strength	20	18	Abbott is a trusted brand in the healthcare sector in India.	Brandwatch
Category Momentum	20	15	Strong growth in anti-dandruff shampoo segment in India.	Mintel
Price Positioning	20	10	Competitively priced for a 4-pack anti-dandruff shampoo in India.	Euromonitor
Competition	10	8	Facing competition from established anti-dandruff shampoo brands in India.	BusinessInsider
Use-case Advantage	5	5	Addresses common dandruff and itching issues effectively.	RetailToday
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian anti-dandruff shampoo market segment.

Factor	Rating (out of 5)	Notes
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