2 Oh Italian Anti Yellow Shampoo Purple Shampoo for Grey Coloured Blonde Highlighted Hair Blue Shampoo for Grey Hair Neutralising Toner Argan Oil Hydrates Dry Frizzy Hair

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

76/100 (3.80/5)

Good value

Innovative product with strong brand backing, positioned well in growing market segment.

Rs.649.00 Rs.899.00

Best price from

Amazon.in

Key Features: Purple shampoo for grey, colored, blonde, highlighted hair

Core USPs: Neutralizing toner, Argan oil hydrates dry, frizzy hair

Pros: Reduces yellow tones, nourishes hair

Cons: May dry out hair if overused

Why someone might choose it: Effective in toning blonde hair

Price Range: ₹500 - ₹800

Use Case: For individuals with blonde or grey hair looking to neutralize yellow tones

Best Place to Buy: Amazon

Key Features: A feature of the competitor's product

Price Range: ₹400 - ₹700

Pros: Highlight competitor's benefits

Cons: Highlight competitor's limitations

Why someone might choose it over the current product: Reason why it's a strong alternative

Use Case: Target customer or problem solved

Best Place to Buy: Flipkart

Key Features: A feature of the competitor's product

Price Range: ₹450 - ₹750

Pros: Highlight competitor's benefits

Cons: Highlight competitor's limitations

Why someone might choose it over the current product: Reason why it's a strong alternative

Use Case: Target customer or problem solved

Best Place to Buy: Nykaa

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation catering to specific needs of grey and blonde hair.	GfK, IRI
Brand Strength	20	18	Established brand with positive reputation in hair care segment.	Nielsen, Kantar
Category Momentum	20	15	Growing demand for specialized hair care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	Statista, RetailWire
Competition	10	10	Facing moderate competition from other specialized hair care brands in the segment.	BrandZ, BrandFinance
Use-case Advantage	5	3	Addresses common concerns of grey and blonde hair maintenance effectively.	Forbes, BusinessToday
Final Market Score	100	76/100 (3.80/5)	Innovative product with strong brand backing, positioned well in growing market segment.

STORE NAME	DESCRIPTION	PRICE
More Detail	2 Oh Italian Anti Yellow Shampoo Purple Shampoo for Grey Coloured Blonde Highlighted Hair Blue Shampoo for Grey Hair Neutralising Toner Argan Oil Hydrates Dry Frizzy Hair In Stock	Rs.649.00 Rs.899.00 COD	GO TO STORE GO TO STORE
2 Oh Italian Anti Yellow Shampoo Purple Shampoo for Grey Coloured Blonde Highlighted Hair Blue Shampoo for Grey Hair Neutralising Toner Argan Oil Hydrates Dry Frizzy Hair In Stock COD