Shagun Masoor Dal - Iron Boost 500g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Unpolished red lentils retain maximum nutrition
  • High iron content supports healthy blood production
  • Quick cooking saves time for busy individuals
  • Versatile ingredient for diverse recipes

Market-Based Score (India)

66/100 (3.30/5)
Decent
Shagun Masoor Dal offers good value with health benefits, but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.196.00 Rs.246.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Type Red Lentils
Weight 500g
Nutritional Value Iron-Rich
Cooking Time Quick
Color Deep Red
Pros Rich in iron, Quick cooking, Versatile ingredient
Cons Taste preference, Requires rinsing
Details
Shagun Masoor Dal is a popular variety of red lentils that are unpolished, ensuring that they retain all their nutritional value. These lentils are known for their deep red color and quick cooking time, making them a versatile ingredient in various cuisines.

Key Features: - Unpolished masoor dal - High in iron content - Quick cooking time - Deep red color

For whom: Shagun Masoor Dal is suitable for all individuals looking to add a healthy and nutritious source of protein to their diet. It is especially beneficial for vegetarians and vegans who may have limited options for obtaining sufficient iron in their diet.

Pros: - Rich in iron, essential for healthy blood production - Quick cooking time makes it convenient for busy individuals - Versatile ingredient for various recipes

Cons: - Some people may prefer the taste and texture of polished lentils - Requires thorough rinsing before cooking to remove any impurities

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unpolished, iron-rich, and quick cooking features align well with consumer preferences. ConsumerReports, FoodTech
Brand Strength 20 10 Shagun is a recognized brand but faces strong competition from established players. Nielsen, MarketResearch
Category Momentum 20 15 Dals and pulses are in high demand due to health trends and vegetarian diets. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but needs to be justified against premium options. MarketWatch, RetailAnalysis
Competition 10 2 Intense competition from both local and international brands in the segment. MarketResearch, RetailAnalysis
Use-case Advantage 5 4 Ideal for quick meals, appealing to busy urban consumers. UrbanFoodTrends, FoodInsights
Final Market Score 100 66/100 (3.30/5) Shagun Masoor Dal offers good value with health benefits, but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unpolished, iron-rich, and quick cooking features align well with consumer preferences.
    Sources: ConsumerReports, FoodTech
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Shagun is a recognized brand but faces strong competition from established players.
    Sources: Nielsen, MarketResearch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Dals and pulses are in high demand due to health trends and vegetarian diets.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but needs to be justified against premium options.
    Sources: MarketWatch, RetailAnalysis
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Intense competition from both local and international brands in the segment.
    Sources: MarketResearch, RetailAnalysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick meals, appealing to busy urban consumers.
    Sources: UrbanFoodTrends, FoodInsights
Summary
Shagun Masoor Dal offers good value with health benefits, but faces stiff competition.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.196.00 Rs.246.00

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Shagun Masoor Dal ? Red Lentils | Unpolished, Iron-Rich & Quick Cooking | 500g

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.196.00 Rs.246.00