Genie Backpack - School Essentials

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Spacious 36-liter capacity ideal for carrying books, stationery, lunch box, and essentials
Padded shoulder straps provide comfort while carrying heavy loads
Includes laptop sleeve, rain cover, and three compartments for organization
Durable and reliable backpack designed specifically for school-going girls

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned laptop backpack for girls in India with a balance of style, functionality, and competitive pricing.

Rs.3,165.00

Details

This Genie school backpack is designed specifically for girls and features a 19-inch size with a spacious 36-liter capacity. It includes a dedicated laptop sleeve, a rain cover, and three main compartments to keep belongings organized. The padded shoulder straps ensure comfort while carrying heavy loads.

Key Features:
- 19-inch size with 36-liter capacity
- Laptop sleeve, rain cover, and three compartments
- Padded shoulder straps for comfort
- Ideal for books, stationery, lunch box, and other essentials

This backpack is best suited for school-going girls who need a reliable and durable bag to carry their daily essentials. It is suitable for carrying books, stationery, lunch box, and other school items in an organized manner.

Pros:
- Spacious with multiple compartments
- Padded shoulders for comfort
- Includes a laptop sleeve and rain cover
- Durable and reliable for daily school use

Cons:
- May be too big for younger children
- Limited color options available
- Rain cover may not fit perfectly on all backpacks

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Features like laptop sleeve, rain cover, and multiple compartments align well with consumer needs for utility and protection.	TechSci Research, MarketWatch
Brand Strength & Distribution	20	10	Established brand with wide retail presence boosts consumer trust and accessibility.	RedSeer, Retail360
Category Momentum	20	15	Growing demand for stylish and functional laptop backpacks in Indian market.	GFK, Mordor Intelligence
Price Positioning	20	10	Competitive pricing compared to similar offerings enhances value proposition for price-sensitive Indian consumers.	Euromonitor, IndiaRetailing
Competitive Intensity / Alternatives	10	10	Moderate competition in the laptop backpack segment with few direct alternatives offering similar features.	Statista, MarketLine
Use-case/OS Advantage	5	3	Tailored for school essentials organization, appealing to parents and students seeking practicality.	NPD Group, TechAdvisor
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack for girls in India with a balance of style, functionality, and competitive pricing.

Market-Based Score

66/100 (3.30/5)

Spec & Performance Fit 18/25

Weight: 25

Contribution: 18

Rationale: Features like laptop sleeve, rain cover, and multiple compartments align well with consumer needs for utility and protection.

Sources: TechSci Research, MarketWatch
Brand Strength & Distribution 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with wide retail presence boosts consumer trust and accessibility.

Sources: RedSeer, Retail360
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for stylish and functional laptop backpacks in Indian market.

Sources: GFK, Mordor Intelligence
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitive pricing compared to similar offerings enhances value proposition for price-sensitive Indian consumers.

Sources: Euromonitor, IndiaRetailing
Competitive Intensity / Alternatives 10/10

Weight: 10

Contribution: 10

Rationale: Moderate competition in the laptop backpack segment with few direct alternatives offering similar features.

Sources: Statista, MarketLine
Use-case/OS Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Tailored for school essentials organization, appealing to parents and students seeking practicality.

Sources: NPD Group, TechAdvisor