Pure & Sure Urad Protein 500gm
Smart Rank ⓘ
68/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy high-quality, unpolished Pure & Sure Organic Black Urad Split for a protein-rich diet
- 100% natural and premium Kali Urad Dal Chilka to ensure authenticity and purity
- Experience the benefits of unadulterated dal that is perfect for a healthy lifestyle
- Get 500 gm of top-grade urad split at an affordable price of 122 INR
Market-Based Score (India)
66/100 (3.30/5)
Decent Organic Black Urad Split holds strong in the competitive organic dal market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 309 |
Total / Avg | 4.30★ | 309 |
Consensus:
4.30★ from 309 total reviews
Key Features
Category | Food |
---|---|
Product Name | Pure & Sure Organic Black Urad Split 500 gm |
Price | 122.00 |
Key Features | 100% natural, rich in protein, unpolished, certified organic |
Pros | High protein, organic, versatile, natural flavor |
Cons | Higher price, longer cooking time |
Details
Key Features: - Made from 100% natural and premium quality black urad split - Rich in protein, essential for muscle building and overall health - Unpolished and unadulterated, ensuring maximum nutrition and natural flavor - Certified organic, free from pesticides and chemicals - Easy to cook and versatile in various dishes
For whom: - Health-conscious individuals looking for a nutritious and organic protein source - Vegetarians and vegans seeking plant-based protein alternatives - Anyone looking to incorporate more protein-rich foods into their diet for energy and muscle building
Pros: - High in protein content - Organic and free from harmful chemicals - Versatile and easy to incorporate into various recipes - Rich, natural flavor
Cons: - May be more expensive than non-organic options - Requires longer cooking time compared to other lentils
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | High protein content and unpolished nature align with health-conscious consumer trends | NDTV Food, Times of India |
Brand Strength | 20 | 10 | Established reputation for quality organic products | The Hindu, Economic Times |
Category Momentum | 20 | 15 | Growing demand for organic dals & pulses in Indian market | Mint, Business Standard |
Price Positioning | 20 | 10 | Competitively priced compared to similar organic urad dal products | Livemint, Financial Express |
Competition | 10 | 6 | Facing moderate competition from other premium organic urad dal brands | India Today, Hindustan Times |
Use-case Advantage | 5 | 5 | Versatile for various Indian dishes and cuisines | Food Navigator, Food Business News |
Final Market Score | 100 | 66/100 (3.30/5) | Organic Black Urad Split holds strong in the competitive organic dal market. |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High protein content and unpolished nature align with health-conscious consumer trendsSources: NDTV Food, Times of India -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established reputation for quality organic productsSources: The Hindu, Economic Times -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for organic dals & pulses in Indian marketSources: Mint, Business Standard -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar organic urad dal productsSources: Livemint, Financial Express -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other premium organic urad dal brandsSources: India Today, Hindustan Times -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile for various Indian dishes and cuisinesSources: Food Navigator, Food Business News
Summary
Organic Black Urad Split holds strong in the competitive organic dal market.
Quick Compare

Rs.122.00
⭐ Reviews Summary
✅ What Users Love
- High protein content and nutritional value.
- 100% organic and unadulterated, appealing to health-conscious consumers.
- Good taste and texture, suitable for various recipes.
⚠️ What to Watch
- Higher price compared to non-organic alternatives.
- Some customers reported inconsistent quality between batches.
- Packaging issues, such as difficulty in resealing after opening.

Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- Authentic taste reminiscent of traditional Bhagalpuri poha.
- Freshly harvested and packed, ensuring quality.
- Directly sourced from farmers, supporting local agriculture.
⚠️ What to Watch
- Some customers reported inconsistent grain size.
- Higher price point compared to regular poha options.
- Limited availability in certain regions.

Rs.600.00
⭐ Reviews Summary
✅ What Users Love
- High quality and fine texture for baking and cooking.
- Versatile ingredient for various recipes, including desserts and dumplings.
- Imported from Thailand, ensuring authenticity and traditional flavor.
⚠️ What to Watch
- Some users found it clumpy and difficult to dissolve in liquids.
- Price point higher compared to local alternatives.
- Limited availability in some regions, making it hard to purchase.

Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Excellent aroma and flavor when cooked.
- Grains remain long and fluffy after cooking.
- Consistent quality and texture in each batch.
⚠️ What to Watch
- Higher price compared to other basmati rice brands.
- Some users report occasional broken grains.
- Packaging could be improved for better resealability.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Pure & Sure Organic Black Urad Split 500 gm | 100% Natural & Premium Kali Urad Dal Chilka | Rich in Protein | Unpolished & Unadulterated | Estimated Delivery: 2-3 days
In Stock
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Rs.122.00 Rs.122.00 COD
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GO TO STORE GO TO STORE |
Pure & Sure Organic Black Urad Split 500 gm | 100% Natural & Premium Kali Urad Dal Chilka | Rich in Protein | Unpolished & Unadulterated | Estimated Delivery: 2-3 days
In Stock
COD
|