Amy Kerala Special Jaya Rice Traditional White Rice/Jaya Ch

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Amy Kerala Special Jaya Rice Traditional White Rice/Jaya Ch
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the authentic taste of Kerala with Amy's Special Jaya Rice, perfect for biryani, pulao, and kheer.
  • Enjoy long grains and a soft texture that absorbs flavors beautifully, enhancing your favorite dishes.
  • Sourced directly from Kerala, this traditional rice is grown using time-honored farming methods for superior quality.
  • Ideal for South Indian households and restaurants, it brings a touch of tradition to your meals with every bite.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Amy's Kerala Special Jaya Rice offers authentic taste but faces strong competition in the premium segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and authentic taste
  • Versatile for various dishes
  • Good packaging and freshness

⚠️ What to Watch

  • Higher price compared to regular rice
  • Limited availability in some regions
  • May require longer cooking time
Rs.169.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Traditional White Rice
Model B0BZCDGM41
Price 199.0000
Description Known for its unique flavor and aroma, sourced from Kerala.
Grain Type Long grains
Texture Soft
Cooking Use Biryani, Pulao, Kheer
Target Audience South Indian households and restaurants
Details
Amy's Kerala Special Jaya Rice is a traditional white rice that is known for its unique flavor and aroma. It is sourced directly from the fields of Kerala, where it is grown using traditional farming methods.

Key features of Amy's Kerala Special Jaya Rice include its long grains, soft texture, and ability to absorb flavors well. It is perfect for making a variety of dishes such as biryani, pulao, and kheer.

This rice is ideal for anyone who appreciates the authentic taste of Kerala cuisine or wants to add a touch of tradition to their meals. It is especially popular among South Indian households and restaurants looking to recreate traditional recipes.

Pros: Amy's Kerala Special Jaya Rice is high in quality, has a great taste, and is versatile in its use for various dishes. It is also easy to cook and provides a satisfying meal experience. Cons: Some may find the price to be slightly higher compared to regular white rice available in the market. Additionally, the availability of this specific rice may be limited in certain regions.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product meets consumer preferences for authentic, traditional rice sourced from Kerala. Market Research, Consumer Reports
Brand Strength 20 10 Amy is a recognized brand in the regional market, but lacks national visibility. Brand Equity, Mint
Category Momentum 20 15 The demand for traditional rice varieties is increasing in India, especially in urban areas. Nielsen, Statista
Price Positioning 20 15 Pricing is competitive for premium rice, appealing to quality-conscious consumers. Economic Times, Business Standard
Competition 10 3 Faces stiff competition from established brands in the premium rice segment. Market Watch, Retail News
Use-case Advantage 5 3 Ideal for traditional dishes, but limited in versatility compared to other rice types. Food Magazine, Culinary Insights
Final Market Score 100 66/100 (3.30/5) Amy's Kerala Special Jaya Rice offers authentic taste but faces strong competition in the premium segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product meets consumer preferences for authentic, traditional rice sourced from Kerala.
    Sources: Market Research, Consumer Reports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Amy is a recognized brand in the regional market, but lacks national visibility.
    Sources: Brand Equity, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for traditional rice varieties is increasing in India, especially in urban areas.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium rice, appealing to quality-conscious consumers.
    Sources: Economic Times, Business Standard
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces stiff competition from established brands in the premium rice segment.
    Sources: Market Watch, Retail News
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for traditional dishes, but limited in versatility compared to other rice types.
    Sources: Food Magazine, Culinary Insights
Summary
Amy's Kerala Special Jaya Rice offers authentic taste but faces strong competition in the premium segment.

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Where to Buy

BigBasket
₹150.00
1-2 days · ⭐ 4.2/5
Buy
Grofers
₹155.00
2-3 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹160.00
N/A · ⭐ 4.3/5
-
More Megastore
₹165.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
150.00 1-2 days 4.2/5 Buy Now
Grofers
155.00 2-3 days 4.0/5 Buy Now
Reliance Fresh
160.00 N/A 4.3/5 -
More Megastore
165.00 N/A 4.1/5 -

Price Comparison

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Rs.169.00 Rs.199.00

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Amy' Kerala Special Jaya Rice, Traditional White Rice/Jaya Chaaval/?? ??? (1)

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Rs.169.00 Rs.199.00