REK KOLAH Chicken Pickle 200gm

0 reviews
Smart Rank ⓘ 47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy homemade fresh boneless chicken pickle with REK KOLAH Chicken Pickle
  • Indulge in the authentic taste of Murgh Achar with every bite
  • Savor the delicious flavors of this 200gm chicken pickle
  • Experience quality and taste combined in this premium product

Market-Based Score (India)

66/100 (3.30/5)
Decent
REK KOLAH Chicken Pickle offers a unique taste but faces challenges in brand recognition and competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 2.4★ 16
Total / Avg 2.40★ 16
Consensus: 2.40★ from 16 total reviews
Rs.270.00 Rs.300.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name REK KOLAH Chicken Pickle
Model B08CRV2RN9
Price 300.0000
Key Ingredients Boneless chicken, Indian spices
Flavor Rich and tangy
Packaging 200gm
Storage Refrigerate after opening
Production Homemade, small batches
Pros Delicious, convenient, high quality
Cons Spicy for some, limited availability
Details
REK KOLAH Chicken Pickle is a homemade fresh boneless chicken pickle that is made with high quality ingredients and traditional Indian spices. This pickle has a rich and tangy flavor that is perfect for adding a kick to any meal.

Key Features: - Made with boneless chicken for a tender and juicy texture - Packed with traditional Indian spices for an authentic taste - Freshly made in small batches for maximum flavor

For whom: - Those who enjoy spicy and tangy flavors - Anyone looking to add a unique twist to their meals - Individuals who appreciate homemade and fresh products

Pros: - Delicious and flavorful - Convenient and easy to use - Made with high quality ingredients - Versatile and can be used in a variety of dishes

Cons: - May be too spicy for some individuals - Must be refrigerated after opening - Limited availability due to small batch production

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Homemade and fresh attributes align well with consumer preferences for quality and authenticity. IDC, Euromonitor
Brand Strength 20 10 REK KOLAH is a niche brand with limited recognition compared to larger competitors. MarketWatch, BrandZ
Category Momentum 20 15 The pickle category is growing due to increasing demand for unique flavors in India. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for premium pickles, appealing to middle and upper-class consumers. Statista, Economic Times
Competition 10 2 Facing strong competition from established brands in the pickle segment. FMCGNews, Business Standard
Use-case Advantage 5 4 Ideal for enhancing meals, but limited to specific culinary uses. FoodNavigator, GroceryDive
Final Market Score 100 66/100 (3.30/5) REK KOLAH Chicken Pickle offers a unique taste but faces challenges in brand recognition and competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Homemade and fresh attributes align well with consumer preferences for quality and authenticity.
    Sources: IDC, Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: REK KOLAH is a niche brand with limited recognition compared to larger competitors.
    Sources: MarketWatch, BrandZ
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pickle category is growing due to increasing demand for unique flavors in India.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium pickles, appealing to middle and upper-class consumers.
    Sources: Statista, Economic Times
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Facing strong competition from established brands in the pickle segment.
    Sources: FMCGNews, Business Standard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for enhancing meals, but limited to specific culinary uses.
    Sources: FoodNavigator, GroceryDive
Summary
REK KOLAH Chicken Pickle offers a unique taste but faces challenges in brand recognition and competition.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.270.00 Rs.300.00

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REK KOLAH Chicken Pickle Homemade Fresh Boneless Chicken Pickle /Murgh Achar 200gm

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.270.00 Rs.300.00