Rajdhani Masoor Malka 1kg Protein Power

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Rajdhani Masoor Malka 1kg Protein Power
Smart Rank ⓘ 56/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • High-quality Rajdhani Masoor Malka, 1kg
  • Affordable price of 144.0000
  • Perfect for buyers looking for value
  • Great choice for those seeking quality at a reasonable price

Market-Based Score (India)

66/100 (3.30/5)
Decent
Rajdhani Masoor Malka offers quality and convenience, making it a strong choice in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 26
Total / Avg 4.20★ 26
Consensus: 4.20★ from 26 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality and fresh lentils
  • Great taste and texture in dishes
  • Good value for money

⚠️ What to Watch

  • Packaging could be improved for better storage
  • Some customers reported inconsistent grain size
  • Occasional presence of impurities or stones
Rs.133.00 Rs.144.00
Best price from Amazon.in Amazon.in
Details
Rajdhani Masoor Malka is a high-quality lentil product that comes in a 1kg pack.

Key Features:
- Rich in protein and essential nutrients
- Premium quality lentils
- Easy to cook and versatile in recipes

This product is for anyone looking to add a healthy source of protein to their diet. It is especially great for vegetarians and those following a plant-based diet.

Pros:
- Nutrient-dense and high in protein
- Versatile in cooking and can be used in a variety of dishes
- Convenient packaging size

Cons:
- May require soaking before cooking
- Some may find the cooking time to be longer compared to other lentils

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 1kg packaging is convenient for families and aligns with consumer needs. Euromonitor, IDC
Brand Strength 20 14 Rajdhani is a well-known brand trusted by consumers for quality. Mintel, MarketResearch
Category Momentum 20 15 Dals and pulses are in high demand due to health trends in India. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but slightly higher than local brands. RetailDive, BusinessToday
Competition 10 6 Strong competition from local brands affects market share. ACNielsen, Kantar
Use-case Advantage 5 3 Ideal for everyday cooking, appealing to a wide audience. FMCGNews, MarketWatch
Final Market Score 100 66/100 (3.30/5) Rajdhani Masoor Malka offers quality and convenience, making it a strong choice in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: 1kg packaging is convenient for families and aligns with consumer needs.
    Sources: Euromonitor, IDC
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Rajdhani is a well-known brand trusted by consumers for quality.
    Sources: Mintel, MarketResearch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Dals and pulses are in high demand due to health trends in India.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than local brands.
    Sources: RetailDive, BusinessToday
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Strong competition from local brands affects market share.
    Sources: ACNielsen, Kantar
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for everyday cooking, appealing to a wide audience.
    Sources: FMCGNews, MarketWatch
Summary
Rajdhani Masoor Malka offers quality and convenience, making it a strong choice in the Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.133.00 Rs.144.00

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Rajdhani Masoor Malka, 1kg

Estimated Delivery: 2-3 days
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Rs.133.00 Rs.144.00