Pure & Sure Masoor Dal 1 KG

0 reviews

Smart Rank ⓘ 65/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% vegan and gluten-free for health-conscious individuals
High protein content for a nutritious meal option
Unpolished and unadulterated for natural goodness
Comes in a pack of 2 for convenient storage

Market-Based Score (India)

66/100 (3.30/5)

Decent

Organic Malka Masoor Dal holds strong in the competitive Indian organic dal market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	167
Total / Avg	4.30★	167

Consensus: 4.30★ from 167 total reviews

Rs.269.00 Rs.0.00

Best price from

Amazon.in

Details

About Product:

Pure & Sure Organic Malka Masoor Dal is a pack of 2, with each pack weighing 1 KG. This unpolished dal is also known as Lal Masur Dal and is 100% vegan, gluten-free, and plant-based. It is free from any preservatives and adulterants, making it a wholesome choice for your daily meals.

Key Features:

- Organic Malka Masoor Dal
- Unpolished and unadulterated
- High protein content
- Vegan and gluten-free
- No preservatives added

For whom:

This Pure & Sure Organic Malka Masoor Dal is perfect for health-conscious individuals who are looking for a nutritious and natural source of protein. It is also suitable for those following a vegan or gluten-free diet.

Pros:

- Unpolished and organic
- High protein content
- Vegan and gluten-free
- No preservatives added
- Comes in a pack of 2 for convenient storage

Cons:

- Some may find the price slightly higher compared to regular masoor dal
- Availability may be limited in certain stores

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and gluten-free appeal to health-conscious consumers	Livemint, NDTV
Brand Strength	20	10	Established brand in organic food segment	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for organic dals & pulses in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for organic dal segment	Business Today, Financial Express
Competition	10	6	Facing competition from other established organic dal brands	ThePrint, Scroll
Use-case Advantage	5	5	Versatile for various Indian dishes and dietary preferences	Outlook, India Today
Final Market Score	100	66/100 (3.30/5)	Organic Malka Masoor Dal holds strong in the competitive Indian organic dal market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High protein content and gluten-free appeal to health-conscious consumers

Sources: Livemint, NDTV
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand in organic food segment

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic dals & pulses in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for organic dal segment

Sources: Business Today, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established organic dal brands

Sources: ThePrint, Scroll
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile for various Indian dishes and dietary preferences

Sources: Outlook, India Today

Summary

Organic Malka Masoor Dal holds strong in the competitive Indian organic dal market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pure & Sure Organic Malka Masoor Dal(Split) 1 KG(Pack Of 2)\|Unpolished Dal Lal Masur Dal\|100% Vegan,Gluten-Free,Plant Based High Protein\|Unadulterated&No Preservatives Estimated Delivery: 2-3 days In Stock	Rs.269.00 Rs.0.00 COD	GO TO STORE GO TO STORE
Pure & Sure Organic Malka Masoor Dal(Split) 1 KG(Pack Of 2)\|Unpolished Dal Lal Masur Dal\|100% Vegan,Gluten-Free,Plant Based High Protein\|Unadulterated&No Preservatives Estimated Delivery: 2-3 days In Stock COD