AS-IT-IS Protein Fusion 1kg
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Accelerate muscle building with high-quality whey protein
- Improve body strength and endurance for faster results
- Enjoy delicious Choco Hazel Fusion flavor for easy mixing
- Ideal for beginners starting their fitness journey
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned beginner protein supplement in a competitive market.
Key Features
Category | Whey Protein |
---|---|
Flavor | Chocolate Hazelnut Fusion |
Weight | 1kg |
Benefits | Muscle Building & Strength Enhancement |
Mixability | Easy to mix |
Target Audience | Beginners |
Pros | Accelerates muscle building, Delicious flavor, Convenient for on-the-go use |
Cons | May not be suitable for lactose intolerance, Some may find flavor too sweet |
Details
About Product:
ATOM Beginners Whey Protein is a high-quality protein supplement designed to accelerate muscle building and increase body strength. With a delicious Choco Hazel Fusion flavor, this protein powder is perfect for those just starting out on their fitness journey.
Key Features: - Contains whey protein to support muscle growth and recovery - Easy to mix and great tasting Choco Hazel Fusion flavor - Helps improve body strength and endurance
For whom: ATOM Beginners Whey Protein is ideal for beginners looking to enhance their workouts and see faster results. Whether you are new to fitness or looking to take your training to the next level, this protein powder is a great addition to your routine.
Pros: - Accelerates muscle building - Delicious Choco Hazel Fusion flavor - Easy to mix and convenient for on-the-go use
Cons: - May not be suitable for those with lactose intolerance - Some may find the flavor too sweet
Key Features: - Contains whey protein to support muscle growth and recovery - Easy to mix and great tasting Choco Hazel Fusion flavor - Helps improve body strength and endurance
For whom: ATOM Beginners Whey Protein is ideal for beginners looking to enhance their workouts and see faster results. Whether you are new to fitness or looking to take your training to the next level, this protein powder is a great addition to your routine.
Pros: - Accelerates muscle building - Delicious Choco Hazel Fusion flavor - Easy to mix and convenient for on-the-go use
Cons: - May not be suitable for those with lactose intolerance - Some may find the flavor too sweet
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Good mix of protein types suitable for beginners. | NutritionInsight |
Brand Strength | 20 | 15 | Established brand with positive consumer reviews. | Brandwatch |
Category Momentum | 20 | 10 | Growing demand for protein supplements in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products. | Retail360 |
Competition | 10 | 9 | Facing competition from both local and international brands. | Euromonitor |
Use-case Advantage | 5 | 2 | Convenient packaging for easy consumption. | PackagingDigest |
Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned beginner protein supplement in a competitive market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Good mix of protein types suitable for beginners.Sources: NutritionInsight -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Established brand with positive consumer reviews.Sources: Brandwatch -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for protein supplements in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products.Sources: Retail360 -
Competition 9/10
Weight: 10Contribution: 9Rationale: Facing competition from both local and international brands.Sources: Euromonitor -
Use-case Advantage 2/5
Weight: 5Contribution: 2Rationale: Convenient packaging for easy consumption.Sources: PackagingDigest
Summary
Well-positioned beginner protein supplement in a competitive market.
Quick Compare

Rs.1,860.00
⭐ Reviews Summary
✅ What Users Love
- Great taste and flavor
- Effective for muscle building
- Good value for money
⚠️ What to Watch
- Some users found the texture too gritty
- Packaging could be improved for better storage
- Scoop provided may be too small for accurate measuring

Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing menthol cooling sensation
- Provides instant icy cool freshness
- Helps relieve skin dryness in summer heat
⚠️ What to Watch
- Scent may be too strong for some
- Not suitable for individuals with sensitive skin
- Some users found the cooling sensation too intense

Rs.640.00
⭐ Reviews Summary
✅ What Users Love
- Chemical-free
- No artificial sweeteners
- Low glycemic index
⚠️ What to Watch
- Expensive
- Packaging could be improved
- Some users found the taste different from regular sugar
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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AS IT IS ATOM Beginners Whey Protein 1kg Accelerates Muscle building Increases Body Strength Choco Hazel Fusion Flavor
In Stock
|
Rs.1,310.00 Rs.1,860.00 COD
|
GO TO STORE GO TO STORE |
AS IT IS ATOM Beginners Whey Protein 1kg Accelerates Muscle building Increases Body Strength Choco Hazel Fusion Flavor
In Stock
COD
|