Picklers Red Chilli Pickle - No Preservatives 200gm

0 reviews
Smart Rank ⓘ 53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic Himachali flavor with traditional red chilli pickle
  • No artificial preservatives ensure a healthier choice for you
  • Savor the rich taste of Lal Mirch Achar made with care and quality
  • Experience the unique blend of spices in this 200 gm red mirchi pickle

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned traditional red chilli pickle with strong brand and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 12
Total / Avg 4.40★ 12
Consensus: 4.40★ from 12 total reviews
Rs.219.00 Rs.399.00
Best price from Amazon.in Amazon.in
Details


Picklers Red Chilli Pickle is a traditional Himachali recipe made with authentic ingredients and no artificial preservatives. The Chamba Chukh is made with red chillies sourced from the hilly regions of Himachal Pradesh, giving it a unique and flavorful taste.

Key features of this pickle include its fiery red color, spicy flavor, and the absence of any artificial additives. It is a great addition to any meal, adding a burst of heat and flavor to your dishes.

This pickle is perfect for those who enjoy spicy food and are looking to add a touch of traditional Himachali cuisine to their meals. It can be paired with rice, roti, paratha, or any Indian bread to enhance the taste of your meal.

Pros: 1. Authentic Himachali recipe 2. No artificial preservatives 3. Adds a spicy kick to your meals 4. Versatile and can be paired with a variety of dishes

Cons: 1. May be too spicy for those who do not enjoy heat in their food 2. Limited availability outside of Himachal Pradesh

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aligns with consumer preference for natural ingredients and traditional recipes. Food Navigator, Retail Insight
Brand Strength 20 10 Established brand with loyal customer base. ET Brand Equity, BrandZ
Category Momentum 20 15 Growing demand for traditional pickles in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium pickles in the market. Forbes India, The Economic Times
Competition 10 6 Facing moderate competition from regional and national pickle brands. Food Business Review, Grocery Retail Online
Use-case Advantage 5 5 Versatile pickle suitable for various dishes and occasions. Food & Beverage News
Final Market Score 100 66/100 (3.30/5) Well-positioned traditional red chilli pickle with strong brand and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aligns with consumer preference for natural ingredients and traditional recipes.
    Sources: Food Navigator, Retail Insight
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base.
    Sources: ET Brand Equity, BrandZ
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional pickles in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium pickles in the market.
    Sources: Forbes India, The Economic Times
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from regional and national pickle brands.
    Sources: Food Business Review, Grocery Retail Online
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile pickle suitable for various dishes and occasions.
    Sources: Food & Beverage News
Summary
Well-positioned traditional red chilli pickle with strong brand and competitive pricing.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.219.00 Rs.399.00

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Picklers - Red Chilli Pickle | No Artifical Preservatives | Chamba Chukh| Traditional Himachali Recipe Red Chilli achar | Lal Mirch Achar |No artifical preservatives | Red Mirchi Pickles | 200 gm

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.219.00 Rs.399.00