Joy Aloe Hydration 500ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 48-hour moisture formula for dry skin
  • Lightweight, non-sticky, and non-greasy
  • Ideal for summer hydration
  • Suitable for all skin types

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned light moisturizing lotion with broad appeal in the Indian market.
Rs.249.00 Rs.500.00
Best price from Amazon.in Amazon.in
Details
About Product: Joy Pure Aloe Light Moisturizing Body Lotion is a 48-hour moisture formula designed to soothe, hydrate, and freshen dry skin. With a lightweight, non-sticky, and non-greasy formula, it is ideal for summer months when skin can easily become dehydrated. Key Features: - 48-Hour Moisture - Soothes and Hydrates Dry Skin - Lightweight and Non-Sticky Formula - Suitable for All Skin Types For whom: This body lotion is suitable for both men and women who have dry skin and are looking for a moisturizing solution that is not heavy or greasy. It is perfect for those who want long-lasting hydration without the sticky feeling that some lotions can leave behind. Pros: - Provides 48-hour moisture - Lightweight and non-sticky formula - Ideal for all skin types - Soothes and hydrates dry skin Cons: - May not be moisturizing enough for extremely dry skin types - Some users may prefer a scent-free option

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aloe vera and 48Hr hydration align with current consumer preferences in India. Nielsen
Brand Strength 20 18 Established brand with a loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for light moisturizing lotions in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 0 Intense competition in the light moisturizing lotion segment in India. Euromonitor
Use-case Advantage 5 3 Versatile for both men and women, suitable for all skin types. Vogue
Final Market Score 100 66/100 (3.30/5) Well-positioned light moisturizing lotion with broad appeal in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aloe vera and 48Hr hydration align with current consumer preferences in India.
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for light moisturizing lotions in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the light moisturizing lotion segment in India.
    Sources: Euromonitor
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for both men and women, suitable for all skin types.
    Sources: Vogue
Summary
Well-positioned light moisturizing lotion with broad appeal in the Indian market.

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Where to Buy

Amazon India
₹349.00
2-3 days · ⭐ 4.3/5
Buy
Nykaa
₹349.00
3-5 days · ⭐ 4.2/5
Buy
Health & Glow
₹399.00
N/A · ⭐ 4.1/5
-
NewU
₹399.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
349.00 2-3 days 4.3/5 Buy Now
Nykaa
349.00 3-5 days 4.2/5 Buy Now
Health & Glow
399.00 N/A 4.1/5 -
NewU
399.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.249.00 Rs.500.00

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Joy Pure Aloe Light Moisturizing Body Lotion 500ml 48Hr Moisture for Men Women Soothes Hydrates Freshens Dry Skin Ideal for Summer Lightweight NonSticky Non Greasy For All Skin Types

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Best price
Rs.249.00 Rs.500.00