Himalaya Brightening Lotion - 400ml 400 ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get brighter, even skin with Himalaya Clear Complexion Body Lotion
  • Reduce pigmentation and dark spots with herbal ingredients
  • Ideal for normal skin types seeking a clearer complexion
  • Lightweight formula absorbs quickly for soft, hydrated skin

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced brightening body lotion for normal skin in a growing market.
Rs.1,449.00 Rs.2,800.00
Best price from Amazon.in Amazon.in
Details

- This body lotion from Himalaya is designed to brighten and even out skin tone while keeping it moisturized.
- Key features include a blend of herbal ingredients like licorice, white dammer, and tomato extract that help reduce pigmentation and dark spots.
- This lotion is suitable for those with normal skin who are looking to achieve a clearer and brighter complexion.
- Pros include a lightweight formula that absorbs quickly into the skin, leaving it feeling soft and hydrated. Cons may include a strong herbal scent that may not be appealing to everyone.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Suitable for normal skin types with brightening properties. Beauty Insider
Brand Strength 20 10 Himalaya is a trusted brand with a strong presence in India. Brand Equity
Category Momentum 20 15 Growing demand for natural skincare products in Indian market. Mintel
Price Positioning 20 8 Competitively priced compared to similar products in the market. Retail360
Competition 10 10 Facing competition from other established brands in the same segment. ET Retail
Use-case Advantage 5 3 Offers hydration and brightening benefits in one product. Vogue
Final Market Score 100 66/100 (3.30/5) Competitively priced brightening body lotion for normal skin in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Suitable for normal skin types with brightening properties.
    Sources: Beauty Insider
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Himalaya is a trusted brand with a strong presence in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from other established brands in the same segment.
    Sources: ET Retail
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers hydration and brightening benefits in one product.
    Sources: Vogue
Summary
Competitively priced brightening body lotion for normal skin in a growing market.

Quick Compare

Himalaya Brightening Lotion - 400ml 400 ml
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Where to Buy

Amazon India
₹250.00
2-3 days · ⭐ 4.5/5
Buy
Nykaa
₹240.00
3-5 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹260.00
N/A · ⭐ 4/5
-
Health & Glow
₹255.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
250.00 2-3 days 4.5/5 Buy Now
Nykaa
240.00 3-5 days 4.2/5 Buy Now
Reliance Fresh
260.00 N/A 4/5 -
Health & Glow
255.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,449.00 Rs.2,800.00

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Estimated Delivery: 2-3 days
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Best price
Rs.1,449.00 Rs.2,800.00