Revlon Top Speed Black Hair Color 190ml - 100 Grey Coverage

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Provides 100% grey coverage in just 5 minutes
  • Adds volume, softness, and shine to hair
  • Quick and easy solution for covering grey hair
  • Suits various skin tones for a natural-looking finish

Market-Based Score (India)

66/100 (3.30/5)
Decent
Revlon Top Speed Hair Color for Men Natural Black is well-positioned in the growing Indian men's hair color market.
Rs.660.00 Rs.0.00
Best price from Amazon.in Amazon.in
Details
Revlon Top Speed Hair Color for Men in Natural Black is a fast and effective way to cover up grey hair. With its Outrageous Conditioner, this hair color not only provides 100% grey coverage but also adds volume, softness, and shine to the hair.

Key features of Revlon Top Speed Hair Color for Men include its quick application process that only takes 5 minutes to develop, preventing any fading of the color. The formula is specially designed to cater to men’s hair needs, resulting in a natural-looking finish.

This product is ideal for men who are looking for a quick and easy way to cover up grey hair without spending hours at the salon. The Natural Black shade is versatile and suits various skin tones, making it a popular choice among men looking to enhance their appearance.

Pros of Revlon Top Speed Hair Color for Men include its fast-acting formula, long-lasting results, and added benefits of volume and shine. The Outrageous Conditioner helps to nourish and hydrate the hair, leaving it looking healthy and vibrant.

Cons of this product may include the limited shade range available for men and the need for regular touch-ups to maintain the color. Some users may also prefer a more gradual color change process, which may not be possible with this fast-acting hair color.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The quick 5-minute application time and added benefits like preventing fading and adding volume align well with consumer preferences in India. Nielsen
Brand Strength 20 15 Revlon is a well-established brand in the Indian market known for quality hair products. Euromonitor
Category Momentum 20 10 Growing demand for men's hair color products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 8 Facing moderate competition from other established brands offering similar men's hair color products in India. IRI
Use-case Advantage 5 3 The product's ability to cover 100% grey hair in a short time appeals to busy Indian consumers. Kantar
Final Market Score 100 66/100 (3.30/5) Revlon Top Speed Hair Color for Men Natural Black is well-positioned in the growing Indian men's hair color market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The quick 5-minute application time and added benefits like preventing fading and adding volume align well with consumer preferences in India.
    Sources: Nielsen
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Revlon is a well-established brand in the Indian market known for quality hair products.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for men's hair color products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established brands offering similar men's hair color products in India.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: The product's ability to cover 100% grey hair in a short time appeals to busy Indian consumers.
    Sources: Kantar
Summary
Revlon Top Speed Hair Color for Men Natural Black is well-positioned in the growing Indian men's hair color market.

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