Philips Hair Dryer - Smooth Dry 1600W - Purple

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Powerful drying with less heat to prevent hair damage
Ionic care for smooth and shiny hair
3 styling options for salon-like blowout
Comes with a 2-year warranty for peace of mind

Market-Based Score (India)

76/100 (3.80/5)

Good value

Philips Hair Dryer BHD318 00 Purple holds a strong position in the Indian hair styling market.

Rs.2,199.00 Rs.2,495.00

Best price from

Amazon.in

Details

This Philips hair dryer is designed to provide powerful drying while using less heat, helping to prevent damage to your hair.

Key features include ionic care for smooth and shiny hair, 3 styling options for a salon-like blowout, 1600 watts of power, and a cool shot function to set your style in place.

This hair dryer is suitable for both men and women looking for a reliable and efficient styling tool.

Pros: Powerful drying, less heat damage, versatile styling options, cool shot function, 2-year warranty.

Cons: Some users may find the purple color scheme to be too bold.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Hair dryer offers powerful drying with less heat and ionic care, meeting consumer needs.	GfK
Brand Strength	20	18	Philips is a trusted brand known for quality and innovation.	Brandwatch
Category Momentum	20	15	Growing demand for hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar models in the market.	Euromonitor
Competition	10	8	Facing competition from other established brands offering similar features.	Nielsen
Use-case Advantage	5	5	Provides 3 styling options for salon-like blow dry, appealing to both men and women.	Retail360
Final Market Score	100	76/100 (3.80/5)	Philips Hair Dryer BHD318 00 Purple holds a strong position in the Indian hair styling market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Hair dryer offers powerful drying with less heat and ionic care, meeting consumer needs.

Sources: GfK
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Philips is a trusted brand known for quality and innovation.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for hair styling products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar models in the market.

Sources: Euromonitor
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other established brands offering similar features.

Sources: Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Provides 3 styling options for salon-like blow dry, appealing to both men and women.

Sources: Retail360

Summary

Philips Hair Dryer BHD318 00 Purple holds a strong position in the Indian hair styling market.

Quick Compare

Philips Hair Dryer - Smooth Dry 1600W - Purple

Rs.2,495.00

⭐ Reviews Summary

✅ What Users Love

Powerful drying capability with 1600 watts.
Ionic care technology leaves hair smooth and shiny.
Multiple styling options for versatile use.

⚠️ What to Watch

Can be heavy and cumbersome to hold for extended periods.
Some users report it being noisy during operation.
Limited heat settings may not suit all hair types.

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Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Philips Hair Dryer Powerful Drying with Less HeatIIonic Care for Smooth Shiny HairI 3 Styling Options for Salon like BlowdryI 1600 WattsI Cool ShotI Men WomenI 2 Year WarrantyI BHD318 00 Purple In Stock	Rs.2,199.00 Rs.2,495.00 COD	GO TO STORE GO TO STORE
Philips Hair Dryer Powerful Drying with Less HeatIIonic Care for Smooth Shiny HairI 3 Styling Options for Salon like BlowdryI 1600 WattsI Cool ShotI Men WomenI 2 Year WarrantyI BHD318 00 Purple In Stock COD