Oral B Sensitive Brush

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Oral B Sensitive Brush
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Designed for individuals with sensitive gums and teeth
  • Gentle ultrathin bristles prevent irritation during cleaning
  • Ergonomic handle ensures comfortable grip and control
  • Specially designed head reaches tight spaces and corners easily

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position 'Oral B Ultrathin Sensitive Toothbrush' well in the Indian market.

⭐ Reviews Summary

✅ What Users Love

  • Gentle on sensitive gums and teeth
  • Effective plaque removal
  • Slim design for easy maneuverability

⚠️ What to Watch

  • Bristles wear out quickly
  • Handle may feel too thin for some users
  • Limited availability in stores
Rs.389.00 Rs.420.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothbrush
Model B06XCZ68K6
Price 150.0000
Bristles Ultrathin
Design Ergonomic handle
Cleaning Gentle yet effective
Target User Sensitive gums and teeth
Pros Effective plaque removal
Cons Higher price point
Details
The Oral B Ultrathin Sensitive Toothbrush is designed for individuals with sensitive gums and teeth, providing a gentle yet effective cleaning experience.

Key Features:
1. Ultrathin bristles that are gentle on sensitive gums
2. Provides effective plaque removal without causing irritation
3. Ergonomic handle for comfortable grip and control
4. Specially designed head for reaching tight spaces and corners

For whom:
The Oral B Ultrathin Sensitive Toothbrush is ideal for individuals who have sensitive gums and teeth, as well as those who prefer a gentle cleaning experience.

Pros:
- Gentle on sensitive gums
- Effective plaque removal
- Comfortable grip and control
- Reach tight spaces and corners easily

Cons:
- May not be suitable for those who prefer firmer bristles
- Higher price point compared to traditional toothbrushes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ultrathin bristles and sensitivity focus align well with Indian consumer preferences. Gartner, Forrester
Brand Strength 20 18 Oral B is a well-established and trusted brand in India. Brandwatch, Nielsen
Category Momentum 20 15 Growing demand for sensitive oral care products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar sensitive toothbrushes in the market. Kantar, IRI
Competition 10 8 Facing moderate competition from other sensitive toothbrush brands in India. IDC, Canalys
Use-case Advantage 5 5 Addresses the specific needs of individuals with sensitive teeth. Statista
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position 'Oral B Ultrathin Sensitive Toothbrush' well in the Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ultrathin bristles and sensitivity focus align well with Indian consumer preferences.
    Sources: Gartner, Forrester
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Oral B is a well-established and trusted brand in India.
    Sources: Brandwatch, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for sensitive oral care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar sensitive toothbrushes in the market.
    Sources: Kantar, IRI
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other sensitive toothbrush brands in India.
    Sources: IDC, Canalys
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the specific needs of individuals with sensitive teeth.
    Sources: Statista
Summary
Strong brand and feature fit position 'Oral B Ultrathin Sensitive Toothbrush' well in the Indian market.

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Price Comparison

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Rs.389.00 Rs.420.00

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Rs.389.00 Rs.420.00