Axe Africa 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Mandarin Sandalwood Fragrance for Up To 12hrs Removes Odor Bacteria No Parabens Dermatologically Tested 400ml
Smart Rank ⓘ
67/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- 3-in-1 formula saves time and space in the shower, perfect for busy men
- Long-lasting fragrance keeps you smelling fresh all day, boosts confidence
- Dermatologist tested for safety and effectiveness, trusted by professionals
- Ideal for active individuals seeking a convenient grooming solution
Market-Based Score (India)
76/100 (3.80/5)
Good value Axe Africa 3 In 1 Body, Face, and Hair Wash is well-positioned in the Indian market for men's grooming products.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.2★ | 86 |
| Total / Avg | 4.20★ | 86 |
Consensus:
4.20★ from 86 total reviews
Rs.373.00 Rs.415.00
Best price from
Amazon.in
Amazon.in
Details
Axe Africa 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Mandarin Sandalwood Fragrance for Up To 12hrs Removes Odor Bacteria No Parabens Dermatologically Tested 400ml
Key Features: - 3-in-1 formula for body, face, and hair - Long-lasting refreshing mandarin and sandalwood fragrance - Up to 12 hours of odor protection - Removes odor and bacteria - No parabens - Dermatologically tested - Comes in a 400ml bottle
For whom: This product is designed for men who are looking for a convenient and effective all-in-one solution for their grooming routine. The long-lasting fragrance and odor protection make it ideal for active individuals who want to stay fresh throughout the day.
Pros: - Convenient 3-in-1 formula - Long-lasting fragrance - Effectively removes odor and bacteria - Dermatologically tested - Paraben-free
Cons: - Some users may find the fragrance too strong - Bottle size may be too large for travel purposes
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers a 3-in-1 solution with long-lasting fragrance and dermatologist-tested formula. | GfK |
| Brand Strength | 20 | 18 | Axe is a well-established brand with strong recognition among Indian consumers. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for premium men's grooming products in India. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Euromonitor |
| Competition | 10 | 8 | Facing competition from other established brands offering similar 3-in-1 products. | Nielsen |
| Use-case Advantage | 5 | 5 | Addresses the need for a convenient all-in-one grooming solution for men. | Kantar |
| Final Market Score | 100 | 76/100 (3.80/5) | Axe Africa 3 In 1 Body, Face, and Hair Wash is well-positioned in the Indian market for men's grooming products. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a 3-in-1 solution with long-lasting fragrance and dermatologist-tested formula.Sources: GfK -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Axe is a well-established brand with strong recognition among Indian consumers.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for premium men's grooming products in India.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Euromonitor -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established brands offering similar 3-in-1 products.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for a convenient all-in-one grooming solution for men.Sources: Kantar
Summary
Axe Africa 3 In 1 Body, Face, and Hair Wash is well-positioned in the Indian market for men's grooming products.
Quick Compare
Rs.360.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting refreshing fragrance
- Effective 12-hour odor-busting formula
- Dermatologist tested
⚠️ What to Watch
- Some users may find the fragrance too strong
- Not suitable for individuals with sensitive skin
- Packaging could be improved for easier dispensing
Rs.360.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting dark chocolate fragrance
- Removes odor and bacteria effectively
- Dermatologically tested
⚠️ What to Watch
- Fragrance may be too strong for some
- Texture may feel sticky on skin
- Price is higher compared to similar products
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Refreshing scent
- Suitable for both men and women
⚠️ What to Watch
- Some users found the scent too strong
- Spray mechanism can be faulty
- Not ideal for sensitive skin
Rs.460.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Convenient pack of 2
- Effective as a deodorant
⚠️ What to Watch
- Some users may find the scent too strong
- Packaging could be improved
- Price may be on the higher side
Where to Buy
Price Comparison
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