VCare Shikakai Shampoo 200ml Pack Of 3

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the power of natural ingredients with VCare Shikakai Shampoo, promoting strong and healthy hair for both men and women.
  • Nourish your hair from root to tip with aloe vera, neem, amla, hibiscus, and shikakai, ensuring a healthy scalp and vibrant locks.
  • Enjoy a chemical-free hair care solution that strengthens hair and supports growth, suitable for all ages and hair types.
  • While some may find the scent strong, this shampoo offers a unique formula that may not lather as much but delivers exceptional results.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned natural shampoo offering with competitive pricing in a growing market segment.
Rs.267.00 Rs.315.00
Best price from Amazon.in Amazon.in
Details
VCare Shikakai Shampoo is specially formulated with the goodness of aloe vera, neem, amla, hibiscus, and shikakai to promote strong and healthy hair.

Key Features: - Enriched with natural ingredients - Promotes hair strength and growth - Suitable for both men and women - Free from harmful chemicals

For whom: This shampoo is suitable for anyone looking to maintain strong and healthy hair. It is suitable for both men and women of all ages.

Pros: - Nourishes hair with natural ingredients - Strengthens hair from root to tip - Helps in maintaining healthy scalp - Free from harmful chemicals

Cons: - Some may find the scent too strong - May not lather as much as other shampoos

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich blend of herbal ingredients aligns with consumer preference for natural products Euromonitor
Brand Strength 20 10 Established brand with loyal customer base in hair care segment Nielsen
Category Momentum 20 15 Growing demand for natural hair care products in Indian market Mintel
Price Positioning 20 10 Competitively priced for a pack of 3, appealing to price-conscious Indian consumers GfK
Competition 10 8 Facing moderate competition from similar herbal shampoo brands in the market IRI
Use-case Advantage 5 3 Suitable for both men and women, catering to a wide target audience Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned natural shampoo offering with competitive pricing in a growing market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich blend of herbal ingredients aligns with consumer preference for natural products
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with loyal customer base in hair care segment
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural hair care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a pack of 3, appealing to price-conscious Indian consumers
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from similar herbal shampoo brands in the market
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Suitable for both men and women, catering to a wide target audience
    Sources: Kantar
Summary
Well-positioned natural shampoo offering with competitive pricing in a growing market segment.

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Price Comparison

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Rs.267.00 Rs.315.00

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VCare Shikakai Shampoo with Goodness of Aloe Vera Neem Amla Hibiscus Shikakai For Strong Healthy Hair For Men And Women 200ml Pack Of 3

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Rs.267.00 Rs.315.00