SP Balance Scalp Shampoo 250ml - Gentle Care 250 ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Formulated for delicate scalps, providing gentle and soothing care
  • Free from harsh chemicals and irritating fragrances, with aloe vera and chamomile
  • Ideal for sensitive scalps and scalp irritation, suitable for all hair types
  • Gentle formula soothes and calms scalp, natural ingredients nourish and strengthen hair

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned scalp shampoo catering to the growing demand for gentle hair care solutions in India.
Rs.1,320.00 Rs.1,800.00
Best price from Amazon.in Amazon.in
Details


- This shampoo is specially formulated for those with delicate scalps, providing gentle and soothing care to help maintain a healthy scalp.

- Key features of this product include a gentle formula that is free from harsh chemicals and irritating fragrances, as well as ingredients such as aloe vera and chamomile to help calm and nourish the scalp.

- This shampoo is perfect for anyone with a sensitive scalp or those who experience scalp irritation from traditional shampoos. It is suitable for all hair types and can be used daily for gentle cleansing.

- Pros of this product include its gentle formula that helps soothe and calm the scalp, as well as its natural ingredients that nourish and strengthen the hair. Cons may include the higher price point compared to other shampoos, as well as the need for regular use to see long-term benefits.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for delicate scalps with soothing properties, meeting consumer needs. Euromonitor
Brand Strength 20 18 Established brand with a reputation for gentle hair care solutions. Brandwatch
Category Momentum 20 15 Growing demand for scalp care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 0 Intense competition in the scalp care segment, requiring strategic differentiation. GfK
Use-case Advantage 5 3 Offers gentle and soothing care specifically for delicate scalps. Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned scalp shampoo catering to the growing demand for gentle hair care solutions in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored for delicate scalps with soothing properties, meeting consumer needs.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a reputation for gentle hair care solutions.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for scalp care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the scalp care segment, requiring strategic differentiation.
    Sources: GfK
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers gentle and soothing care specifically for delicate scalps.
    Sources: Kantar
Summary
Well-positioned scalp shampoo catering to the growing demand for gentle hair care solutions in India.

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SP Balance Scalp Shampoo for Delicate Scalps 250 ml Gentle Soothing Care

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Rs.1,320.00 Rs.1,800.00