Forest Essentials Ayurvedic Shampoo Amla Honey Mulethi For Dull Dry Hair Controls Hair Thinning Breakage Sulphate Free Travel Size
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Controls hair thinning and breakage for dull, dry hair
- Nourishes and strengthens hair with Amla, Honey, and Mulethi
- Gentle on the scalp with sulfate-free formulation
- Convenient travel-size packaging for on-the-go use
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong Ayurvedic brand with targeted formulation and competitive pricing, but faces stiff competition in the Indian market.
Rs.550.00 Rs.550.00
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Details
Forest Essentials Ayurvedic Shampoo Amla Honey Mulethi For Dull Dry Hair Controls Hair Thinning Breakage Sulphate Free Travel Size
About Product: Forest Essentials Ayurvedic Shampoo is a natural hair care product specifically formulated for dull, dry hair. It contains Amla, Honey, and Mulethi, which are known for their nourishing and strengthening properties. This shampoo is free of sulphates, making it gentle on the hair and scalp.Key Features: - Controls hair thinning and breakage - Nourishes and strengthens dull, dry hair - Sulphate-free formulation - Travel-size packaging for convenience on the go
For Whom: This shampoo is ideal for individuals with dull, dry hair who are looking to control hair thinning and breakage. The natural ingredients in this shampoo help to nourish and revitalize the hair, leaving it soft, smooth, and healthy-looking.
Pros: - Natural ingredients - Controls hair thinning and breakage - Nourishes and strengthens hair - Gentle on the scalp - Travel-size packaging for convenience
Cons: - May not lather as much as conventional shampoos - Some users may prefer a larger size option for everyday use
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Formulation specifically targets dull, dry hair and common hair issues in India like thinning and breakage. | Vogue |
| Brand Strength | 20 | 18 | Forest Essentials is a well-established Ayurvedic brand with strong brand loyalty in India. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for natural hair care products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced for a premium Ayurvedic shampoo in the Indian market. | Business Standard |
| Competition | 10 | 8 | Facing competition from other Ayurvedic hair care brands like Kama Ayurveda and Biotique in the Indian market. | Economic Times |
| Use-case Advantage | 5 | 5 | Travel size packaging caters to the needs of Indian consumers who prefer convenience and portability. | India Today |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong Ayurvedic brand with targeted formulation and competitive pricing, but faces stiff competition in the Indian market. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Formulation specifically targets dull, dry hair and common hair issues in India like thinning and breakage.Sources: Vogue -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Forest Essentials is a well-established Ayurvedic brand with strong brand loyalty in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural hair care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for a premium Ayurvedic shampoo in the Indian market.Sources: Business Standard -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other Ayurvedic hair care brands like Kama Ayurveda and Biotique in the Indian market.Sources: Economic Times -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Travel size packaging caters to the needs of Indian consumers who prefer convenience and portability.Sources: India Today
Summary
Strong Ayurvedic brand with targeted formulation and competitive pricing, but faces stiff competition in the Indian market.
Quick Compare
Rs.550.00
⭐ Reviews Summary
✅ What Users Love
- Effective in controlling thinning and breakage
- Sulfate-free formula is gentle on hair
- Convenient travel size
⚠️ What to Watch
- May not lather as much as expected
- Some users find the scent too strong
- Expensive compared to other shampoos
Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- Effective for hair growth and scalp health
- Natural ingredients with no harmful chemicals
- Pleasant fragrance and easy to apply
⚠️ What to Watch
- May take time to see noticeable results
- Some users experienced greasiness
- Packaging could be improved for better dispensing
Rs.380.00
⭐ Reviews Summary
✅ What Users Love
- Effective for controlling hair fall
- Promotes hair growth
- Nice fragrance
⚠️ What to Watch
- Some users found it drying for their hair
- Packaging could be improved
- Price is on the higher side
Rs.400.00
⭐ Reviews Summary
✅ What Users Love
- Effective in nourishing and moisturizing hair.
- Convenient and easy to use with replaceable strips.
- Pleasant scent and lightweight formula.
⚠️ What to Watch
- Some users report strips running out quickly.
- May not work well for all hair types.
- Higher price point compared to similar products.
Where to Buy
₹975.00
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₹999.00
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Price Comparison
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Forest Essentials Ayurvedic Shampoo Amla Honey Mulethi For Dull Dry Hair Controls Hair Thinning Breakage Sulphate Free Travel Size
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