FURR 4 AHA BHA Underarm Roll On with Kojic Acid 40ml Aqua Fresh Fragrance Helps Reduce Pigmentation Prevents Body Odour Brightens Skin Dermatologically Tested Antiperspirant
Smart Rank ⓘ
78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Reduces pigmentation and brightens skin
- Long-lasting antiperspirant protection
- Dermatologically tested for safety
- Refreshing Aqua Fresh Fragrance
Market-Based Score (India)
76/100 (3.80/5)
Good value Well-positioned antiperspirant with strong brand backing and competitive pricing in a growing market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.4★ | 633 |
| Total / Avg | 4.40★ | 633 |
Consensus:
4.40★ from 633 total reviews
Rs.599.00 Rs.899.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Underarm Care |
|---|---|
| Size | 40ml |
| Fragrance | Aqua Fresh |
| Key Ingredients | 4% AHA BHA, Kojic Acid |
| Benefits | Reduces pigmentation, Prevents body odour, Brightens skin |
| Dermatologically Tested | Yes |
| Type | Antiperspirant |
| Usage | Roll On |
Details
FURR 4 AHA BHA Underarm Roll On with Kojic Acid 40ml Aqua Fresh Fragrance Helps Reduce Pigmentation Prevents Body Odour Brightens Skin Dermatologically Tested Antiperspirant
This FURR 4% AHA BHA Underarm Roll On with Kojic Acid is a unique product designed specifically for underarm care. It comes in a convenient 40ml size with a refreshing Aqua Fresh fragrance.Key features of this roll-on include its ability to help reduce pigmentation in the underarm area, prevent body odour, and brighten the skin. The inclusion of 4% AHA BHA and Kojic Acid ensures gentle exfoliation and skin brightening effects.
This product is suitable for anyone looking to improve the appearance and health of their underarms. It is especially beneficial for those with pigmentation issues, body odour concerns, or dull skin in the underarm area.
Pros of this FURR underarm roll-on include its dermatologically tested formula, which ensures safety and efficacy. It is also an antiperspirant, helping to keep you feeling fresh and dry throughout the day.
Cons may include potential sensitivity to the active ingredients for some individuals. It is always recommended to do a patch test before using any new skincare product, especially in sensitive areas like the underarms.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Incorporates popular skin-brightening and odor-preventing ingredients, aligning with current consumer preferences. | GfK, IRI |
| Brand Strength | 20 | 18 | Established brand with a loyal customer base in the deodorant segment. | Kantar, Nielsen |
| Category Momentum | 20 | 15 | Growing demand for innovative antiperspirants in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium antiperspirant products in the market. | Statista, RetailWire |
| Competition | 10 | 8 | Facing moderate competition from established and emerging brands offering similar benefits. | Brandwatch, MarketWatch |
| Use-case Advantage | 5 | 5 | Addresses specific skin concerns like pigmentation and body odor effectively. | Forbes, Business Standard |
| Final Market Score | 100 | 76/100 (3.80/5) | Well-positioned antiperspirant with strong brand backing and competitive pricing in a growing market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Incorporates popular skin-brightening and odor-preventing ingredients, aligning with current consumer preferences.Sources: GfK, IRI -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with a loyal customer base in the deodorant segment.Sources: Kantar, Nielsen -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for innovative antiperspirants in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium antiperspirant products in the market.Sources: Statista, RetailWire -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from established and emerging brands offering similar benefits.Sources: Brandwatch, MarketWatch -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses specific skin concerns like pigmentation and body odor effectively.Sources: Forbes, Business Standard
Summary
Well-positioned antiperspirant with strong brand backing and competitive pricing in a growing market.
Quick Compare
Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing pigmentation
- Prevents body odour effectively
- Brightens skin tone
⚠️ What to Watch
- Strong fragrance may not be suitable for everyone
- May cause irritation for sensitive skin
- Roll-on application can be messy
Rs.259.00
⭐ Reviews Summary
✅ What Users Love
- Rich and luxurious scent
- Leaves skin feeling soft and moisturized
- Suitable for all skin types
⚠️ What to Watch
- Some users found the scent too strong
- May not lather as much as expected
- Packaging could be improved for easier dispensing
Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Attractive packaging
- Suitable for both men and women
⚠️ What to Watch
- Some may find the scent too strong
- Spray mechanism may be faulty
- Price may be high compared to similar products
Rs.275.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting premium fragrance
- Irresistible and odour defence scent
- Suitable for every occasion
⚠️ What to Watch
- Some users may find the scent too strong
- Packaging could be improved
- Price may be considered high by some buyers
Where to Buy
Price Comparison
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|---|---|---|---|
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