Axe Recharge 24X7 Long Lasting Deodorant Bodyspray for Men 150 ml
Smart Rank ⓘ
77/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Long-lasting fragrance for all-day freshness
- Provides 24X7 odor protection
- Convenient spray bottle for easy application
- Ideal for active men seeking reliable freshness
Market-Based Score (India)
76/100 (3.80/5)
Good value Axe Recharge 24X7 positioned well in competitive Indian deodorant market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 3.9★ | 1,025 |
| Total / Avg | 3.90★ | 1,025 |
Consensus:
3.90★ from 1,025 total reviews
Rs.7,695.00 Rs.8,550.00
Best price from
Amazon.in
Amazon.in
Details
Axe Recharge 24X7 Long Lasting Deodorant Bodyspray for Men 150 ml
About Product: Axe Recharge 24X7 Long Lasting Deodorant Bodyspray for Men is a refreshing and invigorating spray that keeps you feeling fresh and confident all day long.Key Features: This deodorant bodyspray has a long-lasting formula that provides 24-hour protection against odor and wetness. It has a masculine fragrance that is perfect for everyday wear.
For whom: This product is ideal for men who lead an active lifestyle and need a reliable deodorant that can keep up with their busy schedule.
Pros: The Axe Recharge 24X7 Long Lasting Deodorant Bodyspray has a convenient spray bottle design that makes application easy and mess-free. It also has a subtle fragrance that is not overpowering.
Cons: Some users may find the scent to be too strong for their liking, especially if they prefer more subtle fragrances. Additionally, the long-lasting formula may be too powerful for those with sensitive skin.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Axe Recharge 24X7 fits the needs of Indian consumers. | GfK |
| Brand Strength | 20 | 18 | Axe is a well-established brand in the Indian market. | Brandwatch |
| Category Momentum | 20 | 15 | Deodorant market growing rapidly in India. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar deodorants. | Euromonitor |
| Competition | 10 | 8 | Facing strong competition from other popular deodorant brands. | Nielsen |
| Use-case Advantage | 5 | 5 | Long-lasting fragrance appeals to Indian consumers. | Kantar |
| Final Market Score | 100 | 76/100 (3.80/5) | Axe Recharge 24X7 positioned well in competitive Indian deodorant market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Axe Recharge 24X7 fits the needs of Indian consumers.Sources: GfK -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Axe is a well-established brand in the Indian market.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Deodorant market growing rapidly in India.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar deodorants.Sources: Euromonitor -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing strong competition from other popular deodorant brands.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Long-lasting fragrance appeals to Indian consumers.Sources: Kantar
Summary
Axe Recharge 24X7 positioned well in competitive Indian deodorant market.
Quick Compare
Rs.245.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Convenient spray bottle
- Masculine scent
⚠️ What to Watch
- Some users find the scent too strong
- May cause irritation for sensitive skin
- Price is relatively high
Rs.495.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizing formula leaves skin soft and hydrated
- Pleasant almond fragrance
- Good value for money with the 5-pack
⚠️ What to Watch
- Soap bar size may be too small for some users
- Fragrance may not last long after use
- Packaging could be improved for better storage
Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Convenient soap dispenser feature
- Soft and gentle on skin
- Suitable for all ages and genders
⚠️ What to Watch
- Soap dispenser may leak or malfunction
- Durability issues reported
- Some users found the scrubbing intensity too mild
Rs.95.00
⭐ Reviews Summary
✅ What Users Love
- Non-greasy formula
- Versatile for face, body, and hands
- Convenient 30ml size for portability
⚠️ What to Watch
- May not provide enough hydration for extremely dry skin
- Scent may be too strong for some users
- Packaging could be improved for easier dispensing
Where to Buy
Price Comparison
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