Edinora SensiGum Toothpaste - 90g
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Relieves sensitivity and bleeding gums
- Freshens breath effectively
- Promotes healthy gums
- Free from harsh chemicals and additives
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong market potential due to brand strength, unique features, and competitive pricing.
Rs.239.00 Rs.294.00
Best price from
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Details
Edinora Sensipro Ayurvedic toothpaste is specially formulated for those with sensitivity and bleeding gums. It is free from SLS and parabens, making it safe and gentle for everyday use.
Key Features: - Formulated with Ayurvedic ingredients known for their healing properties - Helps with sensitive teeth, bad breath, and promotes healthy gums - No harsh chemicals or artificial additives
This toothpaste is suitable for individuals who suffer from sensitivity, bleeding gums, or simply want to maintain good oral health without using harsh chemicals.
Pros: - Provides relief for sensitive teeth and gums - Helps with bad breath - Promotes healthy gums and overall oral health
Cons: - Some may find the taste of Ayurvedic ingredients to be strong at first - May not foam as much as traditional toothpaste due to the absence of SLS
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Addresses key concerns of sensitivity, bleeding gums, and bad breath without harmful chemicals. | The Economic Times, Hindustan Times |
| Brand Strength | 20 | 18 | Established brand with a focus on Ayurvedic oral care solutions. | Brand Equity, Business Standard |
| Category Momentum | 20 | 15 | Growing demand for natural oral care products in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar Ayurvedic toothpaste brands in the market. | Livemint, Business Today |
| Competition | 10 | 8 | Facing competition from established Ayurvedic and sensitivity toothpaste brands in the market. | The Hindu, Financial Express |
| Use-case Advantage | 5 | 5 | Unique formulation catering to individuals with sensitive teeth and gum issues. | India Today |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong market potential due to brand strength, unique features, and competitive pricing. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Addresses key concerns of sensitivity, bleeding gums, and bad breath without harmful chemicals.Sources: The Economic Times, Hindustan Times -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with a focus on Ayurvedic oral care solutions.Sources: Brand Equity, Business Standard -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural oral care products in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar Ayurvedic toothpaste brands in the market.Sources: Livemint, Business Today -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from established Ayurvedic and sensitivity toothpaste brands in the market.Sources: The Hindu, Financial Express -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Unique formulation catering to individuals with sensitive teeth and gum issues.Sources: India Today
Summary
Strong market potential due to brand strength, unique features, and competitive pricing.
Quick Compare
Rs.294.00
⭐ Reviews Summary
✅ What Users Love
- Effective for sensitivity and bleeding gums
- No SLS or parabens
- Promotes healthy gums
⚠️ What to Watch
- Taste may not be appealing to some
- Texture may be gritty for some users
- Packaging could be improved
Rs.558.00
⭐ Reviews Summary
✅ What Users Love
- Gentle on the scalp and hair, suitable for sensitive skin.
- Creates a rich lather while being sulfate-free.
- Leaves hair feeling soft and manageable after use.
⚠️ What to Watch
- Some users report it doesn't cleanse as thoroughly as traditional shampoos.
- May require a larger amount for longer hair.
- Fragrance may not be appealing to all users.
Rs.1,599.00
⭐ Reviews Summary
✅ What Users Love
- Provides fast pain relief
- Long-lasting effect
- Easy to apply
⚠️ What to Watch
- Strong menthol smell
- May cause skin irritation for some users
- Expensive compared to other pain relief creams
Rs.2,199.00
⭐ Reviews Summary
✅ What Users Love
- Improves skin elasticity and hydration
- Promotes healthy hair and nail growth
- Pleasant mango peach flavor
⚠️ What to Watch
- Some users report no noticeable results
- Higher price point compared to similar products
- May cause digestive discomfort in sensitive individuals
Where to Buy
Price Comparison
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Edinora Sensipro Ayurvedic toothpaste for sensitivity bleeding gums No SLS Parabens sensitive teeth bad breath For healthy gums 90g
In Stock
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Rs.239.00 Rs.294.00 COD
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Edinora Sensipro Ayurvedic toothpaste for sensitivity bleeding gums No SLS Parabens sensitive teeth bad breath For healthy gums 90g
In Stock
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