BrandX Curl Up Shampoo - Hydrating 200ml
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Hydrates and nourishes dry, frizzy, wavy, and curly hair
- Reduces frizz and enhances natural curl pattern
- Gentle cleanse with no sulphates, parabens, or silicones
- Ideal for managing and defining curly hair, suitable for all hair types
Market-Based Score (India)
66/100 (3.30/5)
Decent BrandX Curl Up Moisturizing Shampoo is well-positioned in the Indian market due to its tailored features and competitive pricing.
Rs.546.00 Rs.575.00
Best price from
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Details
Curl Up Moisturising Shampoo is specially formulated for dry, frizzy, wavy, and curly hair. It is free from sulphates, parabens, and silicones, making it gentle on your hair and scalp.
Key Features: - Moisturising formula to hydrate and nourish curls - Helps in reducing frizz and enhancing natural curl pattern - Free from harsh chemicals for a gentle cleanse - Suitable for all hair types, especially dry and curly hair
This product is ideal for individuals with curly hair who struggle with dryness and frizz. The moisturising formula helps in providing hydration to the hair, making it more manageable and defined.
Pros: - Hydrates and nourishes curly hair - Helps in reducing frizz and enhancing curl definition - Free from sulphates, parabens, and silicones - Suitable for all hair types Cons: - Some may find the product to be on the pricier side - The scent may be too strong for sensitive individuals
Overall, Curl Up Moisturising Shampoo is a great option for those looking to improve the health and appearance of their curly hair without the use of harsh chemicals.
Key Features: - Moisturising formula to hydrate and nourish curls - Helps in reducing frizz and enhancing natural curl pattern - Free from harsh chemicals for a gentle cleanse - Suitable for all hair types, especially dry and curly hair
This product is ideal for individuals with curly hair who struggle with dryness and frizz. The moisturising formula helps in providing hydration to the hair, making it more manageable and defined.
Pros: - Hydrates and nourishes curly hair - Helps in reducing frizz and enhancing curl definition - Free from sulphates, parabens, and silicones - Suitable for all hair types Cons: - Some may find the product to be on the pricier side - The scent may be too strong for sensitive individuals
Overall, Curl Up Moisturising Shampoo is a great option for those looking to improve the health and appearance of their curly hair without the use of harsh chemicals.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Addresses specific needs of Indian consumers with dry, frizzy, wavy, and curly hair. | Beauty Trends India, Haircare Today |
| Brand Strength | 20 | 10 | BrandX has established a reputation for quality hair care products in India. | BrandX Official, Retail Insights |
| Category Momentum | 20 | 15 | Growing demand for sulfate, paraben, and silicone free hair care products in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar sulfate, paraben, and silicone free shampoos in the market. | PriceWatch India, Retail Gazette |
| Competition | 10 | 6 | Facing moderate competition from other sulfate, paraben, and silicone free hair care brands in the Indian market. | Competitor Analysis India, Market Watch |
| Use-case Advantage | 5 | 5 | Provides effective moisturizing for Indian consumers with specific hair types, enhancing customer satisfaction. | Haircare Today, Consumer Reports |
| Final Market Score | 100 | 66/100 (3.30/5) | BrandX Curl Up Moisturizing Shampoo is well-positioned in the Indian market due to its tailored features and competitive pricing. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Addresses specific needs of Indian consumers with dry, frizzy, wavy, and curly hair.Sources: Beauty Trends India, Haircare Today -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: BrandX has established a reputation for quality hair care products in India.Sources: BrandX Official, Retail Insights -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for sulfate, paraben, and silicone free hair care products in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar sulfate, paraben, and silicone free shampoos in the market.Sources: PriceWatch India, Retail Gazette -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other sulfate, paraben, and silicone free hair care brands in the Indian market.Sources: Competitor Analysis India, Market Watch -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Provides effective moisturizing for Indian consumers with specific hair types, enhancing customer satisfaction.Sources: Haircare Today, Consumer Reports
Summary
BrandX Curl Up Moisturizing Shampoo is well-positioned in the Indian market due to its tailored features and competitive pricing.
Quick Compare
Rs.575.00
⭐ Reviews Summary
✅ What Users Love
- Effectively moisturizes dry hair
- Helps reduce frizz in wavy and curly hair
- Sulfate, paraben, and silicone free formula is gentle on hair
⚠️ What to Watch
- Some users found the scent too strong
- May not lather as much as traditional shampoos
- Not suitable for all hair types
Rs.1,000.00
⭐ Reviews Summary
✅ What Users Love
- Good taste and flavor
- Effective for muscle growth
- Helps in quick recovery after workout
⚠️ What to Watch
- Some users found the price to be high
- Not suitable for individuals with certain dietary restrictions
- May cause stomach discomfort in some users
Rs.1,849.00
⭐ Reviews Summary
✅ What Users Love
- High SPF protection
- Lightweight and non-greasy formula
- Works well under makeup
⚠️ What to Watch
- Small bottle size for the price
- May leave a white cast on darker skin tones
- Some users experienced breakouts
Rs.123.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use
- Provides a shiny finish
- Long-lasting color
⚠️ What to Watch
- Strong chemical smell
- May leave residue if not applied properly
- Some users experienced color transfer
Where to Buy
Price Comparison
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