Colgate Barbie Kids Electric Toothbrush - Soft Bristles

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Fun Barbie design encourages regular brushing for kids aged 3+
Extra soft bristles provide gentle cleaning for young teeth and gums
Battery-powered for efficient cleaning, ideal for kids who struggle with manual brushes
Slim handle designed for easy gripping by small hands, includes replaceable batteries

Market-Based Score (India)

66/100 (3.30/5)

Decent

Colgate Barbie Kids Electric Toothbrush is well-positioned in the growing Indian kids oral care market.

Rs.599.00 Rs.599.00

Best price from

Amazon.in

Details

Key Features: - Features a fun Barbie design to encourage kids to brush regularly - Battery-powered electric toothbrush for efficient cleaning - Extra soft bristles for gentle cleaning on young teeth and gums - Slim handle designed for easy gripping by small hands - Comes with replaceable batteries for extended use

For whom: Ideal for kids aged 3 and above who may struggle with manual toothbrushes or need a little extra motivation to brush regularly.

Pros: - Fun design encourages kids to brush regularly - Extra soft bristles are gentle on young teeth and gums - Battery-powered for efficient cleaning - Slim handle is easy for small hands to grip

Cons: - May require frequent battery replacements - Some kids may prefer a different character design

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Extra soft bristles and slim handle cater well to kids aged 3+.	Retail Today
Brand Strength	20	10	Colgate's strong brand reputation in India boosts trust.	Brand Equity
Category Momentum	20	15	Growing demand for kids oral care products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar electric toothbrushes in India.	Price Watch
Competition	10	10	Facing moderate competition from other kids electric toothbrush brands.	Market Insights
Use-case Advantage	5	5	Designed specifically for kids, making brushing fun and effective.	Parenting Today
Final Market Score	100	66/100 (3.30/5)	Colgate Barbie Kids Electric Toothbrush is well-positioned in the growing Indian kids oral care market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: Extra soft bristles and slim handle cater well to kids aged 3+.

Sources: Retail Today
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Colgate's strong brand reputation in India boosts trust.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for kids oral care products in Indian market.

Sources: Mintel
Price Positioning 8/20

Weight: 20

Contribution: 8

Rationale: Competitively priced compared to similar electric toothbrushes in India.

Sources: Price Watch
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from other kids electric toothbrush brands.

Sources: Market Insights
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Designed specifically for kids, making brushing fun and effective.

Sources: Parenting Today

Summary

Colgate Barbie Kids Electric Toothbrush is well-positioned in the growing Indian kids oral care market.

Quick Compare

Colgate Barbie Kids Electric Toothbrush - Soft Bristles

Rs.499.00

⭐ Reviews Summary

✅ What Users Love

Attractive design for kids
Extra soft bristles are gentle on children's teeth and gums
Battery-powered feature makes brushing more fun and effective

⚠️ What to Watch

Batteries need to be replaced periodically
Some users reported issues with durability of the product
May be more expensive compared to traditional manual toothbrushes

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⚠️ What to Watch

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Results may vary; not all users see significant improvements.

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Where to Buy

Amazon India

₹499.00

2-3 days · ⭐ 4.3/5

Buy

Flipkart

₹499.00

3-5 days · ⭐ 4.2/5

Buy

Reliance Digital

₹549.00

N/A · ⭐ 4.1/5

Big Bazaar

₹499.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	499.00	2-3 days	4.3/5	Buy Now
Flipkart	499.00	3-5 days	4.2/5	Buy Now
Reliance Digital	549.00	N/A	4.1/5	-
Big Bazaar	499.00	N/A	4/5	-

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