Biolage Colorlast Shampoo - Vibrant Protection - 400ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Extend the life of your hair color with anti-fade properties for up to 9 weeks
  • Nourish and add shine to your hair with orchid-enriched formula
  • Choose an ethical option with vegan and cruelty-free ingredients
  • Suitable for all hair types, ideal for maintaining vibrant colored hair

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand with good spec fit and competitive pricing, facing tough competition in a growing market.
Rs.520.00 Rs.520.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Biolage Professional Colorlast Shampoo is specifically designed to protect colored hair and maintain its vibrancy. - With its anti-fade properties, this shampoo helps to extend the depth and tone of your hair color for up to 9 weeks. - Enriched with orchids, this shampoo not only protects your color but also nourishes and adds shine to your hair. - Vegan and cruelty-free formula makes it an ethical choice for conscious consumers. - Comes in a convenient 400ml bottle.

For whom: - Ideal for anyone with colored hair looking to extend the life of their hair color and maintain its vibrancy. - Suitable for all hair types.

Pros: - Protects colored hair from fading and maintains vibrancy - Nourishes hair with orchid extract - Vegan and cruelty-free formula - Extends the depth and tone of hair color for up to 9 weeks

Cons: - Some users may find the price point of this shampoo to be higher than other options on the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Enriched with Orchids and vegan formula align well with current consumer preferences for natural ingredients. Euromonitor
Brand Strength 20 18 Strong brand reputation and trust in the professional hair care segment. Brandwatch
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar professional color protection shampoos in the market. Kantar
Competition 10 0 Intense competition in the professional hair care segment with multiple brands offering similar color protection shampoos. Nielsen
Use-case Advantage 5 3 Long-lasting vibrant color maintenance for up to 9 weeks meets the needs of consumers seeking durable hair color protection. GfK
Final Market Score 100 66/100 (3.30/5) Strong brand with good spec fit and competitive pricing, facing tough competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Enriched with Orchids and vegan formula align well with current consumer preferences for natural ingredients.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and trust in the professional hair care segment.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar professional color protection shampoos in the market.
    Sources: Kantar
  • Competition 0/10
    Weight: 10
    Contribution: 0
    Rationale: Intense competition in the professional hair care segment with multiple brands offering similar color protection shampoos.
    Sources: Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Long-lasting vibrant color maintenance for up to 9 weeks meets the needs of consumers seeking durable hair color protection.
    Sources: GfK
Summary
Strong brand with good spec fit and competitive pricing, facing tough competition in a growing market.

Quick Compare

Biolage Colorlast Shampoo - Vibrant Protection - 400ml
Rs.520.00
Tynor Scrotal Relief Support - Grey Medium
Rs.498.00
Rajwadi Gold Chyawanprash 1 Kg
Rs.1,000.00
Attar Ayurveda Babool Powder 500g
Rs.900.00

Where to Buy

Nykaa
₹350.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹400.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹450.00
N/A · ⭐ 4.1/5
-
Health & Glow
₹380.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
350.00 2-4 days 4.2/5 Buy Now
Amazon India
400.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
450.00 N/A 4.1/5 -
Health & Glow
380.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.520.00 Rs.520.00

GO TO STORE GO TO STORE

Biolage Professional Colorlast Shampoo Protects Colored Hair Maintains Vibrancy Depth Tone upto 9 Weeks Anti fade properties Enriched with Orchids Vegan Cruelty Free 400ml

In Stock COD

Reviews (0)

Write a review

Bad Good
Note: HTML is not translated!
0/1000 characters
Best price
Rs.520.00 Rs.520.00