Bed Head TIGI Back It Up Texturising Hair Cream for Shapeshifting Style with Baobab Fruit Extract Long Lasting Hold Texture Definition Controls Frizz Hair Shaping Cream for Styling 125 ml

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Bed Head TIGI Back It Up Texturising Hair Cream for Shapeshifting Style with Baobab Fruit Extract Long Lasting Hold Texture Definition Controls Frizz Hair Shaping Cream for Styling 125 ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Long-lasting hold for all-day style
  • Controls frizz while nourishing hair
  • Adds texture and definition effortlessly
  • Perfect for taming frizz and enhancing style

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned in the Indian market with strong brand and feature fit.

⭐ Reviews Summary

✅ What Users Love

  • Long lasting hold
  • Effective frizz control
  • Nice scent

⚠️ What to Watch

  • Can leave hair feeling sticky
  • Some users found it too heavy for their hair type
  • Pricey compared to similar products
Rs.1,770.00 Rs.2,000.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name Bed Head TIGI Back It Up Texturizing Hair Cream
Model B08R51L3RS
Volume 125 ml
Key Features Long-lasting hold, Frizz control, Baobab Fruit Extract
Pros Nourishes and strengthens hair, Adds texture and definition
Cons Scent may be too strong, Can be heavy for fine hair
Price 2000.0000
Details

Bed Head TIGI Back It Up Texturising Hair Cream for Shapeshifting Style with Baobab Fruit Extract Long Lasting Hold Texture Definition Controls Frizz Hair Shaping Cream for Styling 125 ml

About Product: The Bed Head TIGI Back It Up Texturizing Hair Cream is a versatile styling product that provides long-lasting hold and helps control frizz. Infused with Baobab Fruit Extract, this cream nourishes and strengthens the hair while adding texture and definition.

Key Features: - Long-lasting hold - Frizz control - Baobab Fruit Extract for nourishment and strength - Adds texture and definition to hair

For whom: This hair cream is perfect for individuals who want to add texture and definition to their hair while also taming frizz and keeping their style in place all day long.

Pros: - Provides long-lasting hold - Helps control frizz - Nourishes and strengthens hair - Adds texture and definition

Cons: - Some users may find the scent too strong - Can be slightly heavy for those with fine hair

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Baobab fruit extract aligns with consumer preference for natural ingredients. Beauty Insider
Brand Strength 20 15 Established brand with loyal customer base in India. Brand Equity
Category Momentum 20 10 Growing demand for hair styling products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail Today
Competition 10 6 Facing moderate competition from other premium hair styling creams. Cosmetics Business
Use-case Advantage 5 5 Long-lasting hold and frizz control meet key consumer needs. Vogue India
Final Market Score 100 66/100 (3.30/5) Well-positioned in the Indian market with strong brand and feature fit.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Baobab fruit extract aligns with consumer preference for natural ingredients.
    Sources: Beauty Insider
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for hair styling products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other premium hair styling creams.
    Sources: Cosmetics Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting hold and frizz control meet key consumer needs.
    Sources: Vogue India
Summary
Well-positioned in the Indian market with strong brand and feature fit.

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Where to Buy

Nykaa
₹900.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹950.00
2-3 days · ⭐ 4.3/5
Buy
Shoppers Stop
₹1000.00
N/A · ⭐ 4.0/5
-
Health & Glow
₹920.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
900.00 2-4 days 4.2/5 Buy Now
Amazon India
950.00 2-3 days 4.3/5 Buy Now
Shoppers Stop
1000.00 N/A 4.0/5 -
Health & Glow
920.00 N/A 4.1/5 -

Price Comparison

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Rs.1,770.00 Rs.2,000.00

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Bed Head TIGI Back It Up Texturising Hair Cream for Shapeshifting Style with Baobab Fruit Extract Long Lasting Hold Texture Definition Controls Frizz Hair Shaping Cream for Styling 125 ml

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Rs.1,770.00 Rs.2,000.00