WOW Ubtan Body Wash - Detox 250mL 250 mL

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the power of natural ingredients with WOW Skin Science Ubtan Body Wash, featuring chickpea flour and almond extract for gentle cleansing.
  • Say goodbye to dull skin! This body wash helps naturally de-tan while exfoliating, leaving your skin soft, smooth, and radiant.
  • Free from sulphates, parabens, and silicones, this body wash is suitable for all skin types, including sensitive skin, ensuring a safe cleanse.
  • Enjoy a refreshing cleanse with a unique blend of saffron and turmeric extracts, designed to brighten and revitalize your skin's appearance.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in the growing natural skincare segment in India.
Rs.182.00 Rs.230.00
Best price from Amazon.in Amazon.in
Details
The WOW Skin Science Ubtan Body Wash is a unique blend of natural ingredients like chickpea flour, almond extract, saffron, and turmeric extracts. These ingredients work together to gently cleanse and exfoliate the skin, leaving it soft and smooth.

Key features of this body wash include its ability to naturally de-tan the skin, as well as its free-from formulation that excludes sulphates, parabens, silicones, and artificial colorants. This makes it suitable for all skin types, including sensitive skin.

This body wash is perfect for those looking for a gentle yet effective way to cleanse and exfoliate their skin. The natural ingredients work together to brighten and revitalize the skin, leaving it looking healthy and radiant.

Pros: - Natural ingredients that are gentle on the skin - Helps to cleanse and exfoliate effectively - Free from harmful chemicals Cons: - Some may find the scent too strong - May not lather as much as other body washes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Ubtan ingredients align well with traditional Indian skincare preferences. Vogue India
Brand Strength 20 18 WOW Skin Science is a well-known brand with a loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for natural skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing competition from other established natural skincare brands in India. Beauty Monitor
Use-case Advantage 5 5 Addresses the need for a natural and gentle body wash for daily use. Beauty Insider
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in the growing natural skincare segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Ubtan ingredients align well with traditional Indian skincare preferences.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: WOW Skin Science is a well-known brand with a loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established natural skincare brands in India.
    Sources: Beauty Monitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a natural and gentle body wash for daily use.
    Sources: Beauty Insider
Summary
Strong brand and product fit in the growing natural skincare segment in India.

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Price Comparison

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Rs.182.00 Rs.230.00