Lux Sandalwood 12H Fragrance XL Pump 750ml 750 ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Indulge in a luxurious bathing experience with Sandalwood Oil and Tuberose scent
  • Enjoy up to 12 hours of long-lasting fragrance for a pampering shower routine
  • Moisturize your skin with Glycerine and revel in the rich foam formula
  • Convenient pump bottle design for easy dispensing of this paraben-free body wash

Market-Based Score (India)

76/100 (3.80/5)
Good value
Lux Body Wash LUXURIOUS SANDALWOOD positioned well in the premium body wash segment in India.
Rs.335.00 Rs.430.00
Best price from Amazon.in Amazon.in
Details


Lux Body Wash Luxurious Sandalwood is a premium body wash that has a rich and indulgent formula enriched with Sandalwood Oil and Tuberose scent. It comes in a SuperSaver XL Pump Bottle that contains 750 ml of product.

Key Features: - Contains Sandalwood Oil and Tuberose scent for a luxurious bathing experience - Up to 12 hours of long lasting fragrance - Enriched with Glycerine for added moisture - Paraben free formula - Provides a rich foam for a pampering shower experience

For whom: Lux Body Wash Luxurious Sandalwood is perfect for anyone looking for a premium body wash that not only cleanses the skin but also provides a luxurious and long-lasting fragrance.

Pros: - Luxurious scent that lasts for hours - Glycerine helps moisturize the skin - Paraben free formula - Convenient pump bottle for easy dispensing

Cons: - Some users may find the scent too strong - Pump bottle may be too bulky for travel purposes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers long-lasting fragrance, paraben-free, and rich foam, meeting consumer preferences Euromonitor
Brand Strength 20 18 Lux is a well-established brand known for quality and fragrance Brandwatch
Category Momentum 20 15 Growing demand for premium body wash products in Indian market Mintel
Price Positioning 20 10 Competitively priced for the features and quantity offered AC Nielsen
Competition 10 8 Facing competition from other premium body wash brands in the market GfK
Use-case Advantage 5 5 Provides moisturizing benefits with glycerine, appealing to Indian consumers Kantar
Final Market Score 100 76/100 (3.80/5) Lux Body Wash LUXURIOUS SANDALWOOD positioned well in the premium body wash segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers long-lasting fragrance, paraben-free, and rich foam, meeting consumer preferences
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Lux is a well-established brand known for quality and fragrance
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium body wash products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the features and quantity offered
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium body wash brands in the market
    Sources: GfK
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides moisturizing benefits with glycerine, appealing to Indian consumers
    Sources: Kantar
Summary
Lux Body Wash LUXURIOUS SANDALWOOD positioned well in the premium body wash segment in India.

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Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹380.00
3-5 days · ⭐ 4.2/5
Buy
Big Bazaar
₹399.00
N/A · ⭐ 4.1/5
-
Reliance Fresh
₹389.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.3/5 Buy Now
Flipkart
380.00 3-5 days 4.2/5 Buy Now
Big Bazaar
399.00 N/A 4.1/5 -
Reliance Fresh
389.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.335.00 Rs.430.00

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Lux Body Wash LUXURIOUS SANDALWOOD with Sandalwood Oil Tuberose scent SuperSaver XL Pump Bottle with upto 12H Long Lasting Fragrance Glycerine Paraben Free Rich Foam 750 ml

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Best price
Rs.335.00 Rs.430.00