Inovera Exfoliating Brush - Soft

0 reviews
Inovera Exfoliating Brush - Soft
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gently exfoliate and cleanse your skin with soft silicone bristles
  • Enjoy a luxurious bathing experience with a stylish rose gold handle
  • Suitable for all skin types, including sensitive skin
  • Easy-to-grip handle for better control during use

Market-Based Score (India)

66/100 (3.30/5)
Decent
Silicone exfoliating bath brush with rose gold handle well-positioned in growing Indian market.

⭐ Reviews Summary

✅ What Users Love

  • Soft bristles for gentle exfoliation
  • Attractive rose gold handle
  • Durable silicone material

⚠️ What to Watch

  • Bristles may be too soft for some users
  • Handle may be slippery when wet
  • Limited color options
Rs.1,099.00 Rs.2,640.00
Best price from Amazon.in Amazon.in
Key Features
Category Bath Brush
Material Silicone
Color Rose Gold
Bristles Soft
Handle Easy Grip
Usage Daily
Skin Type All, including sensitive
Pros Gentle, effective exfoliation, stylish
Cons May need frequent cleaning, some prefer firmer scrubbing
Details


Key Features: - Made of high-quality silicone material, gentle on skin - Exfoliates and cleanses the body effectively - Soft bristles for a comfortable bathing experience - Easy to grip handle for better control - Comes in a stylish rose gold color - Suitable for daily use in the shower or bath

For whom: This silicone bathing scrubber is perfect for anyone looking to exfoliate and cleanse their skin while enjoying a luxurious bathing experience. Its gentle bristles make it suitable for all skin types, including sensitive skin.

Pros: - Soft and gentle on the skin - Helps exfoliate and cleanse effectively - Stylish rose gold color adds a touch of elegance to your bath routine - Easy to use with a comfortable grip handle

Cons: - Some users may prefer a firmer scrubbing experience - May require frequent cleaning to prevent mold or mildew buildup in the bristles

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Silicone material and exfoliating feature align with current consumer preferences. Euromonitor
Brand Strength 20 10 Established brand with good reputation in beauty segment. Brand Equity
Category Momentum 20 15 Growing demand for bath accessories in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing moderate competition from other silicone bath brushes. IndiaRetailNews
Use-case Advantage 5 3 Offers gentle exfoliation suitable for daily use. Vogue
Final Market Score 100 66/100 (3.30/5) Silicone exfoliating bath brush with rose gold handle well-positioned in growing Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Silicone material and exfoliating feature align with current consumer preferences.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good reputation in beauty segment.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for bath accessories in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other silicone bath brushes.
    Sources: IndiaRetailNews
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers gentle exfoliation suitable for daily use.
    Sources: Vogue
Summary
Silicone exfoliating bath brush with rose gold handle well-positioned in growing Indian market.

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Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹349.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.5/5
-
Lifestyle
₹379.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.2/5 Buy Now
Flipkart
349.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
399.00 N/A 4.5/5 -
Lifestyle
379.00 N/A 4.3/5 -

Price Comparison

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Rs.1,099.00 Rs.2,640.00

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Estimated Delivery: 2-3 days
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Rs.1,099.00 Rs.2,640.00