Aroma Magic Shine Volume Shampoo 200ml
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Achieve lustrous, shiny hair with almond oil & apple cider vinegar.
- Gently cleanse and nourish hair while adding volume and shine.
- Natural ingredients for gentle cleansing suitable for all hair types.
- Ideal for those seeking shiny, voluminous hair; may have strong scent.
Market-Based Score (India)
66/100 (3.30/5)
Decent Aroma Magic Shine Volume Shampoo 200ml is well-positioned in the Indian market for lustrous hair care.
Rs.203.00 Rs.225.00
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Details
Aroma Magic Shine Volume Shampoo 200ml
Achieve lustrous, shiny hair with Aroma Magic Shine Volume Shampoo. Formulated with natural ingredients like almond oil and apple cider vinegar, this shampoo gently cleanses the hair and scalp while adding volume and shine.Key Features:
- Enriched with almond oil and apple cider vinegar
- Gently cleanses and nourishes hair
- Adds volume and shine
For whom:
Ideal for those looking to add shine and volume to their hair, this shampoo is suitable for all hair types.
Pros:
- Natural ingredients for gentle cleansing
- Adds volume and shine to hair
- Suitable for all hair types
Cons:
- Some may find the scent too strong
- May not be suitable for those with sensitive scalp
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Shine Volume formula aligns with current trend for lustrous hair. | Vogue India |
| Brand Strength | 20 | 18 | Aroma Magic is a well-known brand with a loyal customer base in India. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for natural hair care products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced for the value it offers in the market. | Retail360 |
| Competition | 10 | 0 | Intense competition in the shampoo market requires stronger differentiation. | Euromonitor |
| Use-case Advantage | 5 | 3 | Addresses the need for volume and shine in Indian consumers. | Beauty India |
| Final Market Score | 100 | 66/100 (3.30/5) | Aroma Magic Shine Volume Shampoo 200ml is well-positioned in the Indian market for lustrous hair care. | |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Shine Volume formula aligns with current trend for lustrous hair.Sources: Vogue India -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Aroma Magic is a well-known brand with a loyal customer base in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural hair care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for the value it offers in the market.Sources: Retail360 -
Competition 0/10
Weight: 10Contribution: 0Rationale: Intense competition in the shampoo market requires stronger differentiation.Sources: Euromonitor -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Addresses the need for volume and shine in Indian consumers.Sources: Beauty India
Summary
Aroma Magic Shine Volume Shampoo 200ml is well-positioned in the Indian market for lustrous hair care.
Quick Compare
Rs.225.00
⭐ Reviews Summary
✅ What Users Love
- Leaves hair shiny and lustrous
- Provides good volume
- Nice fragrance
⚠️ What to Watch
- May not work well for all hair types
- Some users found it drying
- Packaging could be improved
Rs.599.00
⭐ Reviews Summary
✅ What Users Love
- Strengthens hair
- Revitalizes hair
- Suitable for both men and women
⚠️ What to Watch
- Strong scent may not be liked by everyone
- Some users experienced greasiness
- Packaging could be improved for easier application
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Moisture retaining
- Hydrating
- Sulfate & paraben free
⚠️ What to Watch
- Small packet size
- May not be suitable for all hair types
- Scent may be overpowering for some
Rs.89.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use for applying henna evenly.
- Comfortable grip and lightweight design.
- Durable bristles that withstand frequent use.
⚠️ What to Watch
- Bristles may become frayed after multiple uses.
- Some users find it difficult to clean thoroughly.
- Not suitable for very thick or long hair.
Where to Buy
Price Comparison
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Aroma Magic Shine Volume Shampoo 200ml
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Rs.203.00 Rs.225.00 COD
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Aroma Magic Shine Volume Shampoo 200ml
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