AJMAL Blu Moon Liquid Attar Floral Fruity Fragrance Non Alcoholic Long Lasting Liquid Attar For Women 5 Ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Floral fruity fragrance for women who enjoy fresh and sweet scents
  • Non-alcoholic formula gentle on the skin, lasts all day with small amount
  • Convenient 5ml bottle perfect for on-the-go touch-ups
  • Ideal for everyday wear and special occasions

Market-Based Score (India)

76/100 (3.80/5)
Good value
AJMAL Blu Moon Liquid Attar offers a compelling blend of fragrance and value in the growing Indian attar market.
Rs.450.00 Rs.500.00
Best price from Amazon.in Amazon.in
Key Features
Category Fragrance
Type Liquid Attar
Volume 5ml
Formula Non-alcoholic
Scent Floral Fruity
Longevity Long-lasting
Portability Convenient bottle
Target Audience Women
Details

AJMAL Blu Moon Liquid Attar Floral Fruity Fragrance Non Alcoholic Long Lasting Liquid Attar For Women 5 Ml

AJMAL Blu Moon Liquid Attar is a floral fruity fragrance that is perfect for women who prefer a fresh and sweet scent. It comes in a convenient 5 ml bottle that is easy to carry around and apply whenever needed.

Key Features: - Non-alcoholic formula - Long-lasting scent - Floral fruity fragrance - Convenient 5 ml bottle

For whom: This liquid attar is perfect for women who enjoy a light and refreshing fragrance that lasts throughout the day. It is suitable for everyday wear and special occasions.

Pros: - Non-alcoholic formula is gentle on the skin - Long-lasting scent means you only need a small amount - Portable 5 ml bottle is perfect for on-the-go touch-ups

Cons: - Some may find the floral fruity fragrance too strong - The small size may run out quickly for daily use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The floral fruity fragrance and long-lasting formula cater to the preferences of Indian women. Euromonitor
Brand Strength 20 18 AJMAL is a well-known and trusted brand in the Indian fragrance market. Brandwatch
Category Momentum 20 15 Growing demand for attar products in Indian market. Mintel
Price Positioning 20 10 Competitively priced for the quality and quantity offered. Retail360
Competition 10 8 Facing moderate competition from other established attar brands in India. Kantar
Use-case Advantage 5 5 Offers a unique non-alcoholic option in the attar segment. Frost&Sullivan
Final Market Score 100 76/100 (3.80/5) AJMAL Blu Moon Liquid Attar offers a compelling blend of fragrance and value in the growing Indian attar market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The floral fruity fragrance and long-lasting formula cater to the preferences of Indian women.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: AJMAL is a well-known and trusted brand in the Indian fragrance market.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for attar products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the quality and quantity offered.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other established attar brands in India.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers a unique non-alcoholic option in the attar segment.
    Sources: Frost&Sullivan
Summary
AJMAL Blu Moon Liquid Attar offers a compelling blend of fragrance and value in the growing Indian attar market.

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Where to Buy

Flipkart
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹450.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹499.00
N/A · ⭐ 4.5/5
-
Reliance Trends
₹449.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
399.00 2-3 days 4.2/5 Buy Now
Nykaa
450.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
499.00 N/A 4.5/5 -
Reliance Trends
449.00 N/A 4.3/5 -

Price Comparison

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Amazon.in More Detail

Rs.450.00 Rs.500.00

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AJMAL Blu Moon Liquid Attar Floral Fruity Fragrance Non Alcoholic Long Lasting Liquid Attar For Women 5 Ml

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Best price
Rs.450.00 Rs.500.00