ARGATIN Professional Naturalis Hair Color Tube No 5 Light Brown 80gm 2in1 Formula Hair Color Hair Spa Enriched with Pro Vitamin B5 Organic Argan Oil

ARGATIN Professional Naturalis Hair Color Tube No 5 Light Brown 80gm 2in1 Formula Hair Color Hair Spa Enriched with Pro Vitamin B5 Organic Argan Oil

Key Features: - Professional quality natural hair color - Enriched with Pro Vitamin B5 and Organic Argan Oil - 2in1 formula acts as both hair color and hair spa treatment - Easy to use tube packaging - Provides long-lasting color and nourishment for your hair - No ammonia, parabens, or harsh chemicals

For whom: ARGATIN Professional Naturalis Hair Color is perfect for individuals looking for a natural hair color solution that also nourishes and strengthens their hair. It is suitable for use on a variety of hair types and textures.

Pros: - Provides vibrant, long-lasting color - Nourishes and strengthens hair - Easy to use at-home treatment - No harsh chemicals Cons: - Some users may find the scent too strong - Color may fade faster on porous hair types

Overall, ARGATIN Professional Naturalis Hair Color in Light Brown is a great option for those looking for a natural, salon-quality hair color that also nourishes and strengthens their hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Pro Vitamin B5 and Organic Argan Oil aligns with consumer preference for natural ingredients.	Vogue, Elle
Brand Strength	20	10	Established brand reputation in the hair care segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar natural hair color products in the market.	Retail Today, India Retailing
Competition	10	6	Facing competition from both established and emerging natural hair color brands.	Hindustan Times, The Economic Times
Use-case Advantage	5	5	Convenient 2in1 formula saves time for consumers during hair coloring process.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for natural hair color products.

Factor	Rating (out of 5)	Notes
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