RIYA MELODY Pink 100 ml Perfume for Women Eau De Parfum with Long Lasting Fragrance Citrus Floral Fresh Perfume Spray Mild Fragrance

RIYA MELODY Pink 100 ml Perfume for Women Eau De Parfum with Long Lasting Fragrance Citrus Floral Fresh Perfume Spray Mild Fragrance

RIYA MELODY Pink 100 ml Perfume for Women is a luxurious Eau De Parfum that offers a long-lasting fragrance. This perfume features a delightful combination of citrus, floral, and fresh notes, creating a mild and pleasant scent that stays with you throughout the day.
Key Features: - 100 ml bottle size - Eau De Parfum for a longer-lasting scent - Citrus, floral, and fresh notes - Mild fragrance suitable for daily wear
For whom: This perfume is designed for women who appreciate a subtle yet captivating scent that can effortlessly transition from day to night. It is perfect for those who prefer a mild fragrance that lasts all day.
Pros: - Long-lasting fragrance - Pleasant combination of citrus and floral notes - Suitable for daily wear
Cons: - May not be suitable for those who prefer stronger scents - Some may find the mild fragrance to be too subtle

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with current consumer preferences for long-lasting and fresh fragrances	Mintel
Brand Strength	20	18	RIYA MELODY known for quality and innovation in fragrances	Brandwatch
Category Momentum	20	15	Perfume category growing rapidly in Indian market	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in the market	Retail360
Competition	10	10	Facing strong competition from established and emerging perfume brands	FragranceToday
Use-case Advantage	5	3	Offers a mild fragrance suitable for daily wear	Fashionista
Final Market Score	100	76/100 (3.80/5)	RIYA MELODY Pink 100 ml Perfume for Women positioned well in the competitive Indian perfume market.

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