RIYA BORN RICH 100 ml Perfume Eau De Parfum with Long Lasting Fragrance Citrus Woody Scent Luxurious Vogue Scent Mild Fragrance

RIYA BORN RICH 100 ml Perfume Eau De Parfum with Long Lasting Fragrance Citrus Woody Scent Luxurious Vogue Scent Mild Fragrance

Key Features: - 100 ml bottle size - Eau De Parfum concentration for longer lasting fragrance - Citrus and woody scent for a luxurious feel - Mild fragrance that is not overpowering
For whom: This perfume is perfect for individuals who enjoy a sophisticated and luxurious scent. It is ideal for both men and women who appreciate a citrus and woody fragrance that is not too strong, but still long lasting.
Pros: - Long lasting fragrance that stays all day - Luxurious scent that is perfect for special occasions or daily wear - Mild fragrance that is not too overpowering
Cons: - Some users may prefer a stronger scent - Price may be higher compared to other perfumes with similar features and bottle size

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citrus woody scent aligns with current fragrance trends in India	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India	Brand Equity
Category Momentum	20	15	Strong demand for luxury perfumes in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the premium perfume segment in India	Forbes India
Competition	10	0	Intense competition from established luxury perfume brands in India	ET Retail
Use-case Advantage	5	3	Versatile fragrance suitable for various occasions in Indian culture	Femina
Final Market Score	100	66/100 (3.30/5)	RIYA BORN RICH 100 ml Perfume is well-positioned in the competitive Indian luxury perfume market.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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Performance in Climate	0.0	—