Pachranga Harad Murabba 1Kg

0 reviews
Smart Rank ⓘ 49/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the traditional taste of sweet & herbal Harad ka Murabba
  • Made with a traditional recipe for an authentic experience
  • No artificial colours used, ensuring a natural and healthy treat
  • 1Kg pack size offers great value for a delightful indulgence

Market-Based Score (India)

66/100 (3.30/5)
Decent
Pachranga's Harad Murabba holds a strong position in the growing market for traditional Indian dried fruit products.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 6
Total / Avg 4.10★ 6
Consensus: 4.10★ from 6 total reviews
Rs.449.00 Rs.599.00
Best price from Amazon.in Amazon.in
Details

Pachranga's Harad Murabba is a traditional Indian sweet and herbal delicacy made from Harad fruits in a special recipe passed down through generations. It is a delightful treat that combines the goodness of Harad with the sweetness of sugar to create a unique and delicious taste experience.

Key Features:
- Made from high-quality Harad fruits
- Sweetened with sugar in a traditional recipe
- No artificial colours or preservatives added
- Comes in a convenient 1Kg pack for easy storage and consumption

For whom:
Pachranga's Harad Murabba is perfect for anyone looking to enjoy a sweet and herbal treat that is full of flavor and tradition. It can be enjoyed by people of all ages and makes for a great gift or addition to any meal.

Pros:
- Delicious sweet and herbal taste
- Made from high-quality ingredients
- No artificial colours or preservatives
- Convenient pack size for easy storage and consumption

Cons:
- May not be suitable for individuals with sugar restrictions or dietary preferences

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aligns with consumer preference for natural and traditional recipes Euromonitor
Brand Strength 20 10 Established brand known for quality and authenticity Brand Equity
Category Momentum 20 15 Growing demand for traditional Indian dried fruit products Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Retail360
Competition 10 6 Facing moderate competition from other premium dried fruit brands Grocery Business
Use-case Advantage 5 5 Versatile product suitable for snacking or gifting Grocery Times
Final Market Score 100 66/100 (3.30/5) Pachranga's Harad Murabba holds a strong position in the growing market for traditional Indian dried fruit products.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aligns with consumer preference for natural and traditional recipes
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand known for quality and authenticity
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional Indian dried fruit products
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other premium dried fruit brands
    Sources: Grocery Business
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile product suitable for snacking or gifting
    Sources: Grocery Times
Summary
Pachranga's Harad Murabba holds a strong position in the growing market for traditional Indian dried fruit products.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.449.00 Rs.599.00

GO TO STORE GO TO STORE

Pachranga's Harad Murabba: 1Kg | Pachranga International Inc.| Sweet & Herbal Harad ka Murabba | No Artificial Colours | Traditional Recipe

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.449.00 Rs.599.00