Anchor Cavity Shield 900g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Comprehensive cavity protection for all ages
- Strengthens tooth enamel and prevents decay
- Fluoride for teeth remineralization and acid erosion prevention
- Freshens breath and combats plaque buildup
Market-Based Score (India)
66/100 (3.30/5)
Decent Anchor All Round Protection White Toothpaste 900g (2 Pack) is well-positioned in the Indian oral care market.
Key Features
Category | Toothpaste |
---|---|
Weight | 900g (2 Pack) |
Cavity Protection | Yes |
Fluoride | Yes |
Breath Freshening | Yes |
Plaque Control | Yes |
Suitable For | All ages |
Pros | Comprehensive cavity protection, strengthens enamel, freshens breath |
Cons | Large size may be cumbersome for travel, potential allergies |
Details
Anchor All Round Protection White Toothpaste is a dental care product designed to provide comprehensive protection against cavities and promote overall oral health. With a total weight of 900 grams, this pack includes two tubes of toothpaste, each containing 450 grams.
Key features of the Anchor All Round Protection White Toothpaste include its cavity protection formula, which helps to strengthen tooth enamel and prevent decay. The toothpaste also contains fluoride to remineralize teeth and prevent acid erosion, as well as ingredients to freshen breath and combat plaque build-up.
This toothpaste is suitable for individuals of all ages who are looking for a reliable cavity protection solution. Whether you have sensitive teeth, gum problems, or simply want to maintain good oral hygiene, the Anchor All Round Protection White Toothpaste can help meet your dental care needs.
Pros: - Provides comprehensive cavity protection - Strengthens tooth enamel and prevents decay - Contains fluoride for remineralization - Freshens breath and combats plaque build-up - Suitable for individuals of all ages Cons: - Some users may find the large size of the tube cumbersome for travel - May not be suitable for those with specific allergies or sensitivities to certain ingredients
Key features of the Anchor All Round Protection White Toothpaste include its cavity protection formula, which helps to strengthen tooth enamel and prevent decay. The toothpaste also contains fluoride to remineralize teeth and prevent acid erosion, as well as ingredients to freshen breath and combat plaque build-up.
This toothpaste is suitable for individuals of all ages who are looking for a reliable cavity protection solution. Whether you have sensitive teeth, gum problems, or simply want to maintain good oral hygiene, the Anchor All Round Protection White Toothpaste can help meet your dental care needs.
Pros: - Provides comprehensive cavity protection - Strengthens tooth enamel and prevents decay - Contains fluoride for remineralization - Freshens breath and combats plaque build-up - Suitable for individuals of all ages Cons: - Some users may find the large size of the tube cumbersome for travel - May not be suitable for those with specific allergies or sensitivities to certain ingredients
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | Large pack size and cavity protection align well with Indian consumer preferences | AC Nielsen, Kantar |
Brand Strength | 20 | 10 | Anchor is a trusted brand in the oral care segment in India | Brand Equity, Nielsen |
Category Momentum | 20 | 15 | Growing demand for oral care products in Indian market | Mintel, Euromonitor |
Price Positioning | 20 | 8 | Competitively priced for a 2-pack offering in the Indian market | Retail360, IRI |
Competition | 10 | 10 | Facing competition from both local and international oral care brands in India | Brand Equity, Mintel |
Use-case Advantage | 5 | 3 | Addresses both cavity protection and overall oral care needs effectively | Euromonitor |
Final Market Score | 100 | 66/100 (3.30/5) | Anchor All Round Protection White Toothpaste 900g (2 Pack) is well-positioned in the Indian oral care market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: Large pack size and cavity protection align well with Indian consumer preferencesSources: AC Nielsen, Kantar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Anchor is a trusted brand in the oral care segment in IndiaSources: Brand Equity, Nielsen -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for oral care products in Indian marketSources: Mintel, Euromonitor -
Price Positioning 8/20
Weight: 20Contribution: 8Rationale: Competitively priced for a 2-pack offering in the Indian marketSources: Retail360, IRI -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing competition from both local and international oral care brands in IndiaSources: Brand Equity, Mintel -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Addresses both cavity protection and overall oral care needs effectivelySources: Euromonitor
Summary
Anchor All Round Protection White Toothpaste 900g (2 Pack) is well-positioned in the Indian oral care market.
Quick Compare

Rs.392.00
⭐ Reviews Summary
✅ What Users Love
- Effective cavity protection
- Provides full oral care
- Value for money with the 2 pack option
⚠️ What to Watch
- Some users find the taste too strong
- Packaging could be improved for better dispensing
- May not be suitable for sensitive teeth

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Effective at killing germs and bacteria
- Convenient for cleaning both surfaces and skin
- Biodegradable wipes are environmentally friendly
⚠️ What to Watch
- Some users find the wipes too dry
- Scent may be overpowering for sensitive individuals
- Limited effectiveness on tough stains compared to other cleaners

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Convenient travel size for on-the-go makeup application.
- Versatile use for lipstick, lip gloss, and eyeshadow.
- Affordable pack size with 50 brushes for extended use.
⚠️ What to Watch
- Brushes may feel flimsy and not durable for heavy use.
- Some users report inconsistent quality among the brushes.
- Not suitable for professional makeup application due to quality concerns.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Anchor All Round Protection White Toothpaste 900 Gm 450 X 2 Cavity Protection
In Stock
|
Rs.269.00 Rs.392.00 COD
|
GO TO STORE GO TO STORE |
Anchor All Round Protection White Toothpaste 900 Gm 450 X 2 Cavity Protection
In Stock
COD
|