Oral B Cavity Defense Toothbrush Pack - Charcoal Bristles

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Oral B Cavity Defense Toothbrush Pack - Charcoal Bristles
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Dentist-recommended brand for high-quality oral care
  • Effective bacteria removal for enhanced cavity protection
  • Soft bristles gentle on gums for comfortable brushing
  • Pack of 4 multicolored brushes ideal for families

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Oral B well in the competitive Indian oral care market.

⭐ Reviews Summary

✅ What Users Love

  • Soft bristles provide gentle cleaning without damaging gums.
  • Charcoal extract helps in removing bacteria and freshening breath.
  • Multi-colour set is visually appealing and easy to differentiate.

⚠️ What to Watch

  • Some users find the bristles wear out faster than expected.
  • A few customers report that the toothbrush is too soft for their preference.
  • Packaging may not be eco-friendly, raising sustainability concerns.
Rs.899.00 Rs.1,199.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothbrush
Model B073H63NCN
Price 120.0000
Bristles Soft Charcoal Extract
Pack Size 4
Recommended By Dentists
Pros Effective bacteria removal, cavity protection, gentle on gums
Cons Higher price point
Details
This Oral B Cavity Defense Soft Toothbrush is designed specifically for adults and features charcoal extract soft bristles that effectively remove bacteria for enhanced cavity protection.

Key features of this toothbrush include its dentist-recommended brand status, ensuring that you are using a high-quality product that prioritizes your oral health.

This toothbrush set comes in a pack of 4 multicolored brushes, making it perfect for families or individuals who like to have extras on hand.

Pros of this toothbrush include its effective bacteria removal, cavity protection, and soft bristles that are gentle on the gums.

One potential con could be the higher price point compared to other toothbrushes on the market, but many users find that the quality and benefits outweigh the cost.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Charcoal extract and soft bristles align with current consumer preferences for oral hygiene products in India. GfK, IRI
Brand Strength 20 18 Oral B is a well-established and trusted brand in India. Nielsen, Kantar
Category Momentum 20 15 Growing demand for oral care products in Indian market. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced compared to similar toothbrush sets in the Indian market. AC Nielsen, Retail360
Competition 10 5 Facing moderate competition from other established oral care brands offering similar features. Kantar, Retail360
Use-case Advantage 5 3 Addresses the specific need for cavity protection and bacteria removal in adults. Euromonitor
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Oral B well in the competitive Indian oral care market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Charcoal extract and soft bristles align with current consumer preferences for oral hygiene products in India.
    Sources: GfK, IRI
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Oral B is a well-established and trusted brand in India.
    Sources: Nielsen, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for oral care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar toothbrush sets in the Indian market.
    Sources: AC Nielsen, Retail360
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing moderate competition from other established oral care brands offering similar features.
    Sources: Kantar, Retail360
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses the specific need for cavity protection and bacteria removal in adults.
    Sources: Euromonitor
Summary
Strong brand and feature fit position Oral B well in the competitive Indian oral care market.

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