Oral B Cavity Defense Toothbrush Pack - Charcoal Bristles
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Dentist-recommended brand for high-quality oral care
- Effective bacteria removal for enhanced cavity protection
- Soft bristles gentle on gums for comfortable brushing
- Pack of 4 multicolored brushes ideal for families
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position Oral B well in the competitive Indian oral care market.
Rs.899.00 Rs.1,199.00
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Details
This Oral B Cavity Defense Soft Toothbrush is designed specifically for adults and features charcoal extract soft bristles that effectively remove bacteria for enhanced cavity protection.
Key features of this toothbrush include its dentist-recommended brand status, ensuring that you are using a high-quality product that prioritizes your oral health.
This toothbrush set comes in a pack of 4 multicolored brushes, making it perfect for families or individuals who like to have extras on hand.
Pros of this toothbrush include its effective bacteria removal, cavity protection, and soft bristles that are gentle on the gums.
One potential con could be the higher price point compared to other toothbrushes on the market, but many users find that the quality and benefits outweigh the cost.
Key features of this toothbrush include its dentist-recommended brand status, ensuring that you are using a high-quality product that prioritizes your oral health.
This toothbrush set comes in a pack of 4 multicolored brushes, making it perfect for families or individuals who like to have extras on hand.
Pros of this toothbrush include its effective bacteria removal, cavity protection, and soft bristles that are gentle on the gums.
One potential con could be the higher price point compared to other toothbrushes on the market, but many users find that the quality and benefits outweigh the cost.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Charcoal extract and soft bristles align with current consumer preferences for oral hygiene products in India. | GfK, IRI |
| Brand Strength | 20 | 18 | Oral B is a well-established and trusted brand in India. | Nielsen, Kantar |
| Category Momentum | 20 | 15 | Growing demand for oral care products in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 15 | Competitively priced compared to similar toothbrush sets in the Indian market. | AC Nielsen, Retail360 |
| Competition | 10 | 5 | Facing moderate competition from other established oral care brands offering similar features. | Kantar, Retail360 |
| Use-case Advantage | 5 | 3 | Addresses the specific need for cavity protection and bacteria removal in adults. | Euromonitor |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position Oral B well in the competitive Indian oral care market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Charcoal extract and soft bristles align with current consumer preferences for oral hygiene products in India.Sources: GfK, IRI -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Oral B is a well-established and trusted brand in India.Sources: Nielsen, Kantar -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for oral care products in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Competitively priced compared to similar toothbrush sets in the Indian market.Sources: AC Nielsen, Retail360 -
Competition 5/10
Weight: 10Contribution: 5Rationale: Facing moderate competition from other established oral care brands offering similar features.Sources: Kantar, Retail360 -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Addresses the specific need for cavity protection and bacteria removal in adults.Sources: Euromonitor
Summary
Strong brand and feature fit position Oral B well in the competitive Indian oral care market.
Quick Compare
Rs.120.00
⭐ Reviews Summary
✅ What Users Love
- Soft bristles provide gentle cleaning without damaging gums.
- Charcoal extract helps in removing bacteria and freshening breath.
- Multi-colour set is visually appealing and easy to differentiate.
⚠️ What to Watch
- Some users find the bristles wear out faster than expected.
- A few customers report that the toothbrush is too soft for their preference.
- Packaging may not be eco-friendly, raising sustainability concerns.
Rs.1,549.00
⭐ Reviews Summary
✅ What Users Love
- Promotes healthier hair, skin, and nails.
- Contains beneficial ingredients like Vitamin C and Biotin.
- Vegan-friendly formulation.
⚠️ What to Watch
- Results may take time to become noticeable.
- Some users experience digestive discomfort.
- Taste of the tablets may not be appealing to everyone.
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Natural and organic ingredients
- Long-lasting color
- Easy to use
⚠️ What to Watch
- Messy application process
- Strong smell
- Color may vary slightly from expected shade
Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing dark spots and improving skin tone
- Contains natural ingredients like Aloe and Vitamin C
- Gentle on dry skin, leaving it moisturized and refreshed
⚠️ What to Watch
- Some users experienced irritation or breakouts
- Scent may be too strong for sensitive users
- Results may take longer than expected to notice
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