Colgate Kids Watermelon Cavity Protection - 100ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Encourages independence with easy-to-use squeezy bottle design
  • Watermelon flavor makes brushing fun for kids
  • Provides cavity protection for good oral health
  • Safe for sensitive teeth and gums with paraben-free, gluten-free, vegan formula

Market-Based Score (India)

76/100 (3.80/5)
Good value
Colgate Kids Watermelon Flavor Gel Toothpaste is well-positioned in the growing Indian kids oral care market.
Rs.1,425.00 Rs.1,500.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothpaste
Flavor Watermelon
Age Range 2-6 years
Bottle Type Squeezy
Cavity Protection Yes
Paraben-Free Yes
Gluten-Free Yes
Vegan Yes
Size 100ml
Usage Daily
Details
About Product: Colgate Kids Toothpaste in a fun squeezy bottle is specially designed for children aged 2 to 6 years old. With a watermelon flavor gel, this toothpaste makes brushing fun for kids while providing cavity protection. Key Features: The easy grip design of the squeezy bottle enables children to easily dispense the toothpaste on their own, encouraging independence and good oral hygiene habits. The watermelon flavor adds a delightful twist to the brushing routine, making it more enjoyable for kids. For whom: This toothpaste is ideal for parents of young children who are looking for a toothpaste that is safe, effective, and fun to use. The paraben, gluten-free, and vegan formula ensures that it is suitable for children with sensitive teeth and gums. Pros: The squeezy bottle design makes it easy for kids to use, the watermelon flavor makes brushing enjoyable, and the cavity protection formula helps maintain good oral health. The toothpaste is also free from harmful additives, making it a safe choice for children. Cons: Some parents may find the price of the product slightly higher compared to other children's toothpaste options on the market. Additionally, the watermelon flavor may not appeal to all children, especially those with particular taste preferences.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Watermelon flavor and fun squeezy bottle appeal to kids aged 2-6 GfK
Brand Strength 20 18 Colgate is a trusted brand in India known for quality oral care products Euromonitor
Category Momentum 20 15 Growing demand for kids oral care products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Nielsen
Competition 10 8 Facing competition from other established kids toothpaste brands Kantar
Use-case Advantage 5 5 Easy grip design suitable for young children learning to brush Gartner
Final Market Score 100 76/100 (3.80/5) Colgate Kids Watermelon Flavor Gel Toothpaste is well-positioned in the growing Indian kids oral care market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Watermelon flavor and fun squeezy bottle appeal to kids aged 2-6
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Colgate is a trusted brand in India known for quality oral care products
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for kids oral care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established kids toothpaste brands
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Easy grip design suitable for young children learning to brush
    Sources: Gartner
Summary
Colgate Kids Watermelon Flavor Gel Toothpaste is well-positioned in the growing Indian kids oral care market.

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Where to Buy

Amazon India
₹175.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹180.00
2-4 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹190.00
N/A · ⭐ 4/5
-
Big Bazaar
₹185.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
175.00 2-3 days 4.5/5 Buy Now
Flipkart
180.00 2-4 days 4.3/5 Buy Now
Reliance Fresh
190.00 N/A 4/5 -
Big Bazaar
185.00 N/A 4.2/5 -

Price Comparison

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Rs.1,425.00 Rs.1,500.00

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Best price
Rs.1,425.00 Rs.1,500.00