Chicco Mixfruit Toothpaste Set - Cavity Protection
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Chicco Mixfruit Green Toothpaste for ages 6-36 months provides cavity protection for children's teeth
- Delicious mixfruit flavor makes brushing enjoyable for kids, promoting good oral hygiene habits
- Gentle formula cleans teeth and gums without harmful ingredients, suitable for sensitive young teeth
- Ideal for parents seeking a safe and effective oral care product to keep their children's teeth healthy
Market-Based Score (India)
66/100 (3.30/5)
Decent Chicco Mixfruit Green Toothpaste and Brush Set is well-positioned in the Indian market for young children's oral care needs.
Details
This Chicco toothpaste is specially formulated for children aged 6 to 36 months, providing cavity protection and keeping their teeth healthy.
Key Features:
- Features a delicious mixfruit flavor to make brushing more enjoyable for kids
- Designed to gently clean teeth and gums without any harmful ingredients
- Helps prevent cavities and promote good oral hygiene habits
For whom:
This toothpaste is perfect for parents looking for a safe and effective oral care product for their young children.
Pros:
- Kid-friendly flavor makes brushing more fun
- Gentle formula suitable for young children's sensitive teeth
Cons:
- Some children may not like the taste of the mixfruit flavor
- Tube size may be small for daily use for some families
Key Features:
- Features a delicious mixfruit flavor to make brushing more enjoyable for kids
- Designed to gently clean teeth and gums without any harmful ingredients
- Helps prevent cavities and promote good oral hygiene habits
For whom:
This toothpaste is perfect for parents looking for a safe and effective oral care product for their young children.
Pros:
- Kid-friendly flavor makes brushing more fun
- Gentle formula suitable for young children's sensitive teeth
Cons:
- Some children may not like the taste of the mixfruit flavor
- Tube size may be small for daily use for some families
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Suitable for children aged 6-36 months with cavity protection feature. | GfK |
Brand Strength | 20 | 10 | Chicco is a trusted brand known for quality baby products. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for oral care products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Nielsen |
Competition | 10 | 6 | Facing competition from other established oral care brands. | Statista |
Use-case Advantage | 5 | 5 | Convenient toothpaste and brush set for young children. | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Chicco Mixfruit Green Toothpaste and Brush Set is well-positioned in the Indian market for young children's oral care needs. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Suitable for children aged 6-36 months with cavity protection feature.Sources: GfK -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Chicco is a trusted brand known for quality baby products.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for oral care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Nielsen -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other established oral care brands.Sources: Statista -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient toothpaste and brush set for young children.Sources: Kantar
Summary
Chicco Mixfruit Green Toothpaste and Brush Set is well-positioned in the Indian market for young children's oral care needs.
Quick Compare

Rs.328.00
⭐ Reviews Summary
✅ What Users Love
- Attractive design and colors appeal to children
- Toothpaste has a pleasant taste for kids
- Brush is gentle on young gums and teeth
⚠️ What to Watch
- Toothpaste tube may be difficult to squeeze for some parents
- Brush bristles may be too soft for thorough cleaning
- Some users reported the toothpaste being too runny

Rs.475.00
⭐ Reviews Summary
✅ What Users Love
- Effective at removing water and dirt from surfaces.
- Dual blade design enhances cleaning efficiency.
- Ergonomic handle provides a comfortable grip.
⚠️ What to Watch
- Blades may wear out faster with heavy use.
- Some users find it less effective on textured surfaces.
- Price point is higher compared to similar products.

Rs.235.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing melasma, pigmentation, and dark age spots
- Helps improve acne scars and uneven skin tone
- Contains Kojic Acid and Glycolic Acid which are known for skin brightening and exfoliation
⚠️ What to Watch
- May cause irritation or dryness for sensitive skin types
- Some users reported slow results and required longer usage for noticeable changes
- The 20gm size may not be sufficient for long-term use
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