Anchor Cavity Shield 900g

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Anchor Cavity Shield 900g
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Comprehensive cavity protection for all ages
  • Strengthens tooth enamel and prevents decay
  • Fluoride for teeth remineralization and acid erosion prevention
  • Freshens breath and combats plaque buildup

Market-Based Score (India)

66/100 (3.30/5)
Decent
Anchor All Round Protection White Toothpaste 900g (2 Pack) is well-positioned in the Indian oral care market.

⭐ Reviews Summary

✅ What Users Love

  • Effective cavity protection
  • Provides full oral care
  • Value for money with the 2 pack option

⚠️ What to Watch

  • Some users find the taste too strong
  • Packaging could be improved for better dispensing
  • May not be suitable for sensitive teeth
Rs.269.00 Rs.392.00
Best price from Amazon.in Amazon.in
Key Features
Category Toothpaste
Weight 900g (2 Pack)
Cavity Protection Yes
Fluoride Yes
Breath Freshening Yes
Plaque Control Yes
Suitable For All ages
Pros Comprehensive cavity protection, strengthens enamel, freshens breath
Cons Large size may be cumbersome for travel, potential allergies
Details
Anchor All Round Protection White Toothpaste is a dental care product designed to provide comprehensive protection against cavities and promote overall oral health. With a total weight of 900 grams, this pack includes two tubes of toothpaste, each containing 450 grams.

Key features of the Anchor All Round Protection White Toothpaste include its cavity protection formula, which helps to strengthen tooth enamel and prevent decay. The toothpaste also contains fluoride to remineralize teeth and prevent acid erosion, as well as ingredients to freshen breath and combat plaque build-up.

This toothpaste is suitable for individuals of all ages who are looking for a reliable cavity protection solution. Whether you have sensitive teeth, gum problems, or simply want to maintain good oral hygiene, the Anchor All Round Protection White Toothpaste can help meet your dental care needs.

Pros: - Provides comprehensive cavity protection - Strengthens tooth enamel and prevents decay - Contains fluoride for remineralization - Freshens breath and combats plaque build-up - Suitable for individuals of all ages Cons: - Some users may find the large size of the tube cumbersome for travel - May not be suitable for those with specific allergies or sensitivities to certain ingredients

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Large pack size and cavity protection align well with Indian consumer preferences AC Nielsen, Kantar
Brand Strength 20 10 Anchor is a trusted brand in the oral care segment in India Brand Equity, Nielsen
Category Momentum 20 15 Growing demand for oral care products in Indian market Mintel, Euromonitor
Price Positioning 20 8 Competitively priced for a 2-pack offering in the Indian market Retail360, IRI
Competition 10 10 Facing competition from both local and international oral care brands in India Brand Equity, Mintel
Use-case Advantage 5 3 Addresses both cavity protection and overall oral care needs effectively Euromonitor
Final Market Score 100 66/100 (3.30/5) Anchor All Round Protection White Toothpaste 900g (2 Pack) is well-positioned in the Indian oral care market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Large pack size and cavity protection align well with Indian consumer preferences
    Sources: AC Nielsen, Kantar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Anchor is a trusted brand in the oral care segment in India
    Sources: Brand Equity, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for oral care products in Indian market
    Sources: Mintel, Euromonitor
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitively priced for a 2-pack offering in the Indian market
    Sources: Retail360, IRI
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from both local and international oral care brands in India
    Sources: Brand Equity, Mintel
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses both cavity protection and overall oral care needs effectively
    Sources: Euromonitor
Summary
Anchor All Round Protection White Toothpaste 900g (2 Pack) is well-positioned in the Indian oral care market.

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Where to Buy

Amazon India
₹398.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹420.00
N/A · ⭐ 4/5
-
Big Bazaar
₹410.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
398.00 2-3 days 4.5/5 Buy Now
Flipkart
399.00 2-4 days 4.2/5 Buy Now
Reliance Fresh
420.00 N/A 4/5 -
Big Bazaar
410.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.269.00 Rs.392.00

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Anchor All Round Protection White Toothpaste 900 Gm 450 X 2 Cavity Protection

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Rs.269.00 Rs.392.00