Colgate Neem Salt Toothpaste 200g - Germ Fighting
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Germ-fighting toothpaste with active salt and neem
- Long-lasting fresh breath for all-day confidence
- Promotes strong and healthy gums naturally
- Convenient 200g tube for easy and effective use
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit drive positive market positioning for Colgate Active Salt Neem Toothpaste in India.
Rs.174.00 Rs.174.00
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Details
Colgate Active Salt Neem Toothpaste is a germ-fighting herbal toothpaste that not only freshens your breath but also promotes healthy and tight gums.
Key Features: - Contains active salt and neem, known for their antibacterial properties - Provides long-lasting fresh breath - Helps maintain strong and healthy gums - Comes in a 200g tube for convenient use
For whom: This toothpaste is suitable for anyone looking for a natural solution to fight germs, freshen breath, and improve gum health.
Pros: - Natural ingredients like salt and neem - Freshens breath effectively - Promotes healthy gums - Convenient packaging size
Cons: - Some users may not enjoy the taste of neem - Price may be higher than standard toothpaste brands
Key Features: - Contains active salt and neem, known for their antibacterial properties - Provides long-lasting fresh breath - Helps maintain strong and healthy gums - Comes in a 200g tube for convenient use
For whom: This toothpaste is suitable for anyone looking for a natural solution to fight germs, freshen breath, and improve gum health.
Pros: - Natural ingredients like salt and neem - Freshens breath effectively - Promotes healthy gums - Convenient packaging size
Cons: - Some users may not enjoy the taste of neem - Price may be higher than standard toothpaste brands
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Combination of salt and neem aligns with Indian consumer preference for natural ingredients. | Nielsen |
| Brand Strength | 20 | 18 | Colgate is a trusted brand with strong presence in India. | Euromonitor |
| Category Momentum | 20 | 15 | Growing demand for herbal oral care products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar herbal toothpaste brands in the market. | GfK |
| Competition | 10 | 10 | Facing competition from other established herbal toothpaste brands in India. | IRI |
| Use-case Advantage | 5 | 3 | Addresses key oral health concerns like germ fighting and healthy gums. | Kantar |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit drive positive market positioning for Colgate Active Salt Neem Toothpaste in India. | |
Market-Based Score
76/100 (3.80/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Combination of salt and neem aligns with Indian consumer preference for natural ingredients.Sources: Nielsen -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Colgate is a trusted brand with strong presence in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for herbal oral care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar herbal toothpaste brands in the market.Sources: GfK -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing competition from other established herbal toothpaste brands in India.Sources: IRI -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Addresses key oral health concerns like germ fighting and healthy gums.Sources: Kantar
Summary
Strong brand and feature fit drive positive market positioning for Colgate Active Salt Neem Toothpaste in India.
Quick Compare
Rs.174.00
⭐ Reviews Summary
✅ What Users Love
- Effective in fighting germs
- Leaves mouth feeling fresh
- Promotes healthy gums
⚠️ What to Watch
- Strong taste may not be liked by everyone
- Texture may be gritty for some
- Packaging could be improved
Rs.999.00
⭐ Reviews Summary
✅ What Users Love
- Provides excellent support during sports and workouts
- Helps with pain relief and knee cap compression
- Suitable for a variety of activities like running and cycling
⚠️ What to Watch
- Sizing may run small, causing discomfort
- Durability issues reported by some users
- May not provide enough compression for certain individuals
Rs.173.00
⭐ Reviews Summary
✅ What Users Love
- Gentle on baby's skin
- Tear-free formula
- Nice fragrance
⚠️ What to Watch
- Some users found the consistency too thin
- May not lather as much as expected
- Packaging could be improved
Rs.810.00
⭐ Reviews Summary
✅ What Users Love
- Highly absorbent and effective for cleaning spills.
- Soft texture makes it gentle on hands and surfaces.
- Convenient packaging with multiple rolls for extended use.
⚠️ What to Watch
- Higher price compared to local brands.
- Some users report tearing easily during use.
- Limited availability in certain regions.
Where to Buy
Price Comparison
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|---|---|---|---|
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Colgate Active Salt Neem Toothpaste Germ Fighting Colgate Herbal Tooth paste for Fresh Breath Healthy Tight Gums 200g
In Stock
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Rs.174.00 Rs.174.00 COD
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Colgate Active Salt Neem Toothpaste Germ Fighting Colgate Herbal Tooth paste for Fresh Breath Healthy Tight Gums 200g
In Stock
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