Oral B Sensitive Brush
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Designed for individuals with sensitive gums and teeth
- Gentle ultrathin bristles prevent irritation during cleaning
- Ergonomic handle ensures comfortable grip and control
- Specially designed head reaches tight spaces and corners easily
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and feature fit position 'Oral B Ultrathin Sensitive Toothbrush' well in the Indian market.
Rs.389.00 Rs.420.00
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Details
The Oral B Ultrathin Sensitive Toothbrush is designed for individuals with sensitive gums and teeth, providing a gentle yet effective cleaning experience.
Key Features:
1. Ultrathin bristles that are gentle on sensitive gums
2. Provides effective plaque removal without causing irritation
3. Ergonomic handle for comfortable grip and control
4. Specially designed head for reaching tight spaces and corners
For whom:
The Oral B Ultrathin Sensitive Toothbrush is ideal for individuals who have sensitive gums and teeth, as well as those who prefer a gentle cleaning experience.
Pros:
- Gentle on sensitive gums
- Effective plaque removal
- Comfortable grip and control
- Reach tight spaces and corners easily
Cons:
- May not be suitable for those who prefer firmer bristles
- Higher price point compared to traditional toothbrushes
Key Features:
1. Ultrathin bristles that are gentle on sensitive gums
2. Provides effective plaque removal without causing irritation
3. Ergonomic handle for comfortable grip and control
4. Specially designed head for reaching tight spaces and corners
For whom:
The Oral B Ultrathin Sensitive Toothbrush is ideal for individuals who have sensitive gums and teeth, as well as those who prefer a gentle cleaning experience.
Pros:
- Gentle on sensitive gums
- Effective plaque removal
- Comfortable grip and control
- Reach tight spaces and corners easily
Cons:
- May not be suitable for those who prefer firmer bristles
- Higher price point compared to traditional toothbrushes
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Ultrathin bristles and sensitivity focus align well with Indian consumer preferences. | Gartner, Forrester |
| Brand Strength | 20 | 18 | Oral B is a well-established and trusted brand in India. | Brandwatch, Nielsen |
| Category Momentum | 20 | 15 | Growing demand for sensitive oral care products in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar sensitive toothbrushes in the market. | Kantar, IRI |
| Competition | 10 | 8 | Facing moderate competition from other sensitive toothbrush brands in India. | IDC, Canalys |
| Use-case Advantage | 5 | 5 | Addresses the specific needs of individuals with sensitive teeth. | Statista |
| Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and feature fit position 'Oral B Ultrathin Sensitive Toothbrush' well in the Indian market. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Ultrathin bristles and sensitivity focus align well with Indian consumer preferences.Sources: Gartner, Forrester -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Oral B is a well-established and trusted brand in India.Sources: Brandwatch, Nielsen -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for sensitive oral care products in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar sensitive toothbrushes in the market.Sources: Kantar, IRI -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing moderate competition from other sensitive toothbrush brands in India.Sources: IDC, Canalys -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the specific needs of individuals with sensitive teeth.Sources: Statista
Summary
Strong brand and feature fit position 'Oral B Ultrathin Sensitive Toothbrush' well in the Indian market.
Quick Compare
Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Gentle on sensitive gums and teeth
- Effective plaque removal
- Slim design for easy maneuverability
⚠️ What to Watch
- Bristles wear out quickly
- Handle may feel too thin for some users
- Limited availability in stores
Rs.490.00
⭐ Reviews Summary
✅ What Users Love
- Effective in managing sugar levels
- Contains a blend of 11 herbs known for their health benefits
- Made in India
⚠️ What to Watch
- Taste may not be appealing to everyone
- Some users did not experience significant improvement in sugar levels
- Packaging could be improved for better convenience
Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- High SPF protection
- Broad spectrum coverage
- Suitable for all skin types
⚠️ What to Watch
- Small quantity for the price
- May leave a white cast on darker skin tones
- Slightly sticky texture
Rs.1,024.00
⭐ Reviews Summary
✅ What Users Love
- High protein content (21g per serving) supports muscle recovery.
- No refined sugar, making it a healthier breakfast option.
- Contains probiotics and high fiber, promoting gut health.
⚠️ What to Watch
- Some users find the taste too sweet or artificial.
- Texture may be too crunchy for those who prefer softer cereals.
- Higher price point compared to other muesli options.
Price Comparison
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