OATMAX Pure 240ml Pouch - Lactose-free 240 ml

0 reviews
Smart Rank ⓘ 53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Ideal for vegans, vegetarians, and lactose-intolerant individuals.
  • Great for those conscious about sugar intake but craving a creamy milk alternative.
  • Lactose-free and preservatives-free for a wholesome choice.
  • Convenient 240 ml pouches of natural-tasting oat milk, perfect any time.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong market potential due to alignment with current consumer trends.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 11
Total / Avg 4.50★ 11
Consensus: 4.50★ from 11 total reviews
Rs.190.00 Rs.200.00
Best price from Amazon.in Amazon.in
Details

Key Features: - OATMAX Unsweetened Oat Drink is a convenient and healthy plant-based milk alternative that is perfect for those who are lactose intolerant or looking to reduce their dairy consumption. - Each pouch contains 240 ml of creamy oat milk that is free from preservatives and added sugars, making it a clean and wholesome choice for any time of the day. - The unsweetened version of OATMAX is great for those who prefer a more natural taste without any additional sweeteners.
For whom: - OATMAX Unsweetened Oat Drink is ideal for vegans, vegetarians, lactose-intolerant individuals, or anyone looking to incorporate more plant-based options into their diet. - It's also a great option for individuals who are conscious about their sugar intake but still want to enjoy a creamy and delicious milk alternative.
Pros: - Lactose-free and suitable for individuals with lactose intolerance. - Preservatives-free and made with wholesome ingredients. - No added sugars, making it a healthier choice compared to traditional cow's milk. - Comes in convenient pouch packaging for easy on-the-go consumption.
Cons: - Some consumers may find the taste of oat milk different from traditional dairy milk. - May not be suitable for individuals with oat allergies.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Meets consumer demand for lactose-free, preservatives-free, and sugar-free options. Nielsen
Brand Strength 20 10 Established brand with good reputation in dairy-free products. Euromonitor
Category Momentum 20 15 Growing demand for plant-based alternatives in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing competition from other established plant-based milk brands. IRI
Use-case Advantage 5 5 Convenient packaging in 240 ml pouches suitable for on-the-go consumption. Kantar
Final Market Score 100 66/100 (3.30/5) Strong market potential due to alignment with current consumer trends.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Meets consumer demand for lactose-free, preservatives-free, and sugar-free options.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good reputation in dairy-free products.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for plant-based alternatives in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established plant-based milk brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient packaging in 240 ml pouches suitable for on-the-go consumption.
    Sources: Kantar
Summary
Strong market potential due to alignment with current consumer trends.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.190.00 Rs.200.00

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OATMAX Unsweetened Oat Drink 240 ml Pouch [Pack of 2] - Lactose-free, Preservatives-free, No Added Sugar, Plant based Milk Alternative

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Best price
Rs.190.00 Rs.200.00