Nyx Professional Makeup Lip Primer Nude 3g

0 reviews

Smart Rank ⓘ 78/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enhance lipstick longevity with Nyx Lip Primer Nude
Prevent feathering and fading for flawless lip color
Easy twist-up pencil design for convenient application
Affordable solution for vibrant and long-lasting lip color

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and feature fit position Nyx Lip Primer well in the growing Indian market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	2,757
Total / Avg	4.10★	2,757

Consensus: 4.10★ from 2,757 total reviews

Rs.500.00 Rs.695.00

Best price from

Amazon.in

Details

Nyx Professional Makeup Lip Primer Nude 3g

About Product: Nyx Professional Makeup Lip Primer is a lightweight primer that preps your lips for smooth and long-lasting lipstick application. It helps to create a smooth canvas for lipstick, filling in any lines and wrinkles for a flawless finish.

Key Features: - Lightweight formula - Extends the wear of lipstick - Helps prevent feathering and bleeding

For whom: This lip primer is suitable for anyone looking to prolong the wear of their lipstick and create a smooth base for application. It is perfect for those who struggle with feathering and bleeding lipstick.

Pros: - Easy to apply - Helps lipstick stay in place - Smooths out lip texture

Cons: - Some may find it slightly drying - May need to reapply throughout the day

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The features of the Nyx Lip Primer align well with Indian consumers' needs.	Gartner
Brand Strength	20	18	Nyx Professional Makeup is a well-known brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for lip primers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other lip primers in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other established lip primer brands in India.	Forrester
Use-case Advantage	5	5	Provides long-lasting lipstick wear, a key requirement for Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Nyx Lip Primer well in the growing Indian market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The features of the Nyx Lip Primer align well with Indian consumers' needs.

Sources: Gartner
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Nyx Professional Makeup is a well-known brand in India.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for lip primers in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to other lip primers in the market.

Sources: Euromonitor
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other established lip primer brands in India.

Sources: Forrester
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Provides long-lasting lipstick wear, a key requirement for Indian consumers.

Sources: Kantar

Summary

Strong brand and feature fit position Nyx Lip Primer well in the growing Indian market.

Price Comparison

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