Junior Horlicks Chocolate Drink - 400g

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Junior Horlicks Chocolate Drink - 400g
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Nutritious chocolate-flavored drink for children aged 2-6
  • Contains essential nutrients like calcium, vitamin D, and DHA
  • Convenient packaging and easy preparation for busy parents
  • Tasty flavor kids love, helps meet children's nutritional needs

Market-Based Score (India)

66/100 (3.30/5)
Decent
Junior Horlicks Chocolate Cereal Drink: Well-positioned in growing child nutrition segment.

⭐ Reviews Summary

✅ What Users Love

  • Tasty chocolate flavor
  • Convenient pouch packaging
  • Nutritious for kids

⚠️ What to Watch

  • Some find it too sweet
  • Price can be high compared to alternatives
  • Limited availability in some regions
Rs.239.00 Rs.239.00
Best price from Amazon.in Amazon.in
Key Features
Category Cereal Drink
Flavor Chocolate
Age Group 2-6 years
Nutrients Calcium, Vitamin D, DHA
Packaging Pouch
Weight 400g
Price 239.0000
Details
Junior Horlicks Cereal Based Drink Chocolate is a nutritious and delicious drink specially formulated for children.
Key features include essential nutrients like calcium, vitamin D, and DHA, which are important for the overall growth and development of children.
This product is designed for children aged 2-6 years old who may have difficulty meeting their nutritional needs through regular food alone.
Pros include its convenient packaging, easy preparation, and tasty chocolate flavor that kids love. Cons may include the presence of added sugars in the drink.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Chocolate flavor appeals to kids, convenient pouch packaging. Retail360
Brand Strength 20 15 Strong brand recognition and trust among Indian consumers. Brand Equity
Category Momentum 20 10 Growing demand for child nutrition products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. AC Nielsen
Competition 10 6 Facing competition from other established child nutrition brands. MarketWatch
Use-case Advantage 5 5 Addresses specific nutritional needs of growing children. Euromonitor
Final Market Score 100 66/100 (3.30/5) Junior Horlicks Chocolate Cereal Drink: Well-positioned in growing child nutrition segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Chocolate flavor appeals to kids, convenient pouch packaging.
    Sources: Retail360
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong brand recognition and trust among Indian consumers.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for child nutrition products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: AC Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established child nutrition brands.
    Sources: MarketWatch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific nutritional needs of growing children.
    Sources: Euromonitor
Summary
Junior Horlicks Chocolate Cereal Drink: Well-positioned in growing child nutrition segment.

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Where to Buy

Amazon India
₹315.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹320.00
2-4 days · ⭐ 4.3/5
Buy
Big Bazaar
₹325.00
N/A · ⭐ 4/5
-
Reliance Fresh
₹330.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
315.00 2-3 days 4.5/5 Buy Now
Flipkart
320.00 2-4 days 4.3/5 Buy Now
Big Bazaar
325.00 N/A 4/5 -
Reliance Fresh
330.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.239.00 Rs.239.00

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Junior Horlicks Cereal Based Drink Chocolate Pouch 400 Gram

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Rs.239.00 Rs.239.00