Bournvita Boost 200g

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Rich source of essential vitamins and minerals for overall health and development.
  • Delicious chocolate flavor loved by both kids and adults.
  • Convenient packaging for easy storage and use at home or on-the-go.
  • Suitable for individuals seeking a nutritious and tasty beverage option.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive pricing and nutritional fit, facing tough competition.
Rs.350.00 Rs.368.00
Best price from Amazon.in Amazon.in
Key Features
Category Nutrition Drink
Weight 200g
Flavor Chocolate
Vitamins D, B2, B9, B12
Minerals Iron
Target Audience Children and Adults
Pros Rich in essential nutrients
Cons May contain added sugars and artificial flavors
Details
Bournvita Chocolate Nutrition Drink is a popular health drink that combines the goodness of malted barley, milk solids, and essential vitamins and minerals.

Key Features: 1. Rich source of vitamins and minerals like Vitamin D, B2, B9, B12, and Iron. 2. Contains essential nutrients for overall growth and development. 3. Delicious chocolate flavor that is loved by kids and adults alike.

For whom: This product is suitable for both children and adults who are looking for a nutritious and delicious beverage to supplement their diet.

Pros: 1. Provides essential nutrients for overall health. 2. Tasty chocolate flavor makes it enjoyable to consume. 3. Convenient packaging for easy storage and use.

Cons: 1. May contain added sugars and artificial flavors. 2. Some users may find the product to be too sweet for their liking.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Well-suited nutritional content for Indian dietary preferences. FSSAI
Brand Strength 20 18 Strong brand recognition and trust among Indian consumers. Brand Equity
Category Momentum 20 15 Growing demand for diet and nutrition products in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar products in the market. Retail360
Competition 10 8 Facing strong competition from established and emerging brands in the segment. Euromonitor
Use-case Advantage 5 5 Addresses specific nutritional needs of Indian consumers effectively. HealthifyMe
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive pricing and nutritional fit, facing tough competition.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Well-suited nutritional content for Indian dietary preferences.
    Sources: FSSAI
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand recognition and trust among Indian consumers.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for diet and nutrition products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing strong competition from established and emerging brands in the segment.
    Sources: Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific nutritional needs of Indian consumers effectively.
    Sources: HealthifyMe
Summary
Strong brand with competitive pricing and nutritional fit, facing tough competition.

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Where to Buy

Amazon India
₹225.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹220.00
2-4 days · ⭐ 4.3/5
Buy
Big Bazaar
₹230.00
N/A · ⭐ 4/5
-
Reliance Fresh
₹225.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
225.00 2-3 days 4.5/5 Buy Now
Flipkart
220.00 2-4 days 4.3/5 Buy Now
Big Bazaar
230.00 N/A 4/5 -
Reliance Fresh
225.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.350.00 Rs.368.00

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Best price
Rs.350.00 Rs.368.00